Out There Media Inc.
Out There Media is a global leader in mobile advertising and data monetization, operating a business model that uniquely connects mobile network operators with the world's leading brands and advertising agencies. The company, headquartered in Vienna, Austria, with a presence that includes US operations, is a B2B media and information services provider that specializes in AdTech, Marketing Tech, and SaaS solutions.
The company's core mission is to enable mobile operators to effectively monetize their data, assets, and vast subscriber bases, simultaneously providing advertisers with a powerful, highly-targeted, and measurable channel for consumer engagement.
Continue…Core Business Function
Out There Media's primary function is to serve as an end-to-end, full-service intermediary that manages the entire mobile advertising value chain. It takes the subscriber data insights from mobile operators???always adhering to strict privacy standards and audits???and transforms them into actionable, precision-targeted advertising campaigns for brands. The result is a high-return-on-investment (ROI) channel for advertisers and a substantial, new revenue stream for mobile operators.
The company's approach is telco-data-driven, leveraging the unique market intelligence derived from the mobile network to perform granular audience targeting, ensuring that campaigns reach the most relevant consumer segments at scale.
Products and Services
The company's entire offering revolves around its proprietary, award-winning technology platform: Mobucks???.
Mobucks??? Platform
Mobucks??? is Out There Media's central technology solution, functioning as a multi-channel, cross-operator, and cross-country marketplace. It is the sophisticated platform that facilitates all mobile advertising and data monetization activities.
Key Services & Features delivered by Mobucks???:
* Data Monetization for Mobile Operators: The platform is deployed by major global mobile operators as their technology to analyze and monetize their subscriber data, unlocking new revenue streams and offering unique customer insights.
* Precision Targeting and Segmentation: The platform enables granular targeting, campaign planning, creation, and management by leveraging the depth of telco data. This allows brands to reach audiences with unprecedented precision, driving high levels of interactive consumer engagement.
* End-to-End Campaign Management: Out There Media acts as a one-stop-shop, taking care of the complete campaign lifecycle for advertisers. This includes conceptualization, creative design, execution, optimization, delivery, and detailed analytics and reporting.
* High ROI Campaign Execution: Campaigns executed through the Mobucks??? platform are cited as delivering exceptional levels of interactive consumer engagement and high ROI, often exceeding market averages significantly.
Rich Communication Services (RCS)
Out There Media is a global leader and pioneer in the deployment of Rich Communication Services (RCS) campaigns for brands. RCS is a next-generation messaging technology that vastly improves upon traditional SMS by allowing for rich media (images, videos, carousels, maps, suggested replies, and buttons) to be sent directly within the mobile message experience.
- RCS as a Core Offering: The company utilizes RCS to offer brands and advertisers unparalleled levels of customer engagement, conversion, and loyalty. It is a highly effective advertising channel that surpasses the engagement rates of traditional channels like web banners, SMS, and social media advertising.
- US Market Launch: The company successfully launched its Rich Communication Services offering in the US market in collaboration with major mobile operators like Verizon, showcasing impressive read rates on inaugural campaigns.
Key Partners and Clients
Out There Media maintains a dual-sided marketplace with two primary client bases:
- Mobile Operators: The company partners with some of the world???s largest mobile operator groups, including Vodafone, Vodacom, Starhub, O2 Telefónica, BT, Orange, Verizon, Telcel, and the MTN Group, deploying its technology to monetize their customer data and assets.
- Brands and Agencies: The advertising client base includes numerous blue-chip brands and ad agency groups. Marquee brands that have worked with Out There Media include Unilever, Disney, Starbucks, Budweiser, Netflix, and McDonald's.
In essence, Out There Media Inc. functions as the critical technology and services layer that transforms mobile network data into a highly efficient, targeted advertising medium for global brands, making it a pivotal player in the mobile data monetization and AdTech space.
