Company Overview: Acquire Asia Pacific Pty Ltd (Now Acquire Intelligence)
Acquire Asia Pacific Pty Ltd is the original registered entity name for what has evolved into a major global business transformation and business process outsourcing (BPO) provider, known more recently as Acquire BPO and currently as Acquire Intelligence. The company was established in 2005 in Australia, initially to provide superior call center services for an Australian internet service provider, Dodo Services. It is headquartered in Melbourne, Australia, and operates a global footprint across continents, with delivery centers in the Philippines, the United States, and the Dominican Republic, employing thousands of professionals.
The core function of the entity is to provide end-to-end, full-service outsourcing and technology-driven solutions to help clients optimize costs, improve operational performance, and enhance productivity and customer experience (CX). The company serves a diverse range of industries, including telecommunications, banking and financial services, insurance, media, education, retail, and healthcare.
Continue…Core Business Activities
The company's operations are divided into several key pillars, which form a comprehensive suite of BPO, contact center, and intelligent automation services.
1. Global Business Process Outsourcing (BPO)
This pillar focuses on managing and executing non-core, yet essential, business functions for its clients.
* Back-Office Support: This includes administrative and transactional processes such as data entry, payment processing, accounting and bookkeeping, and human resources (HR) administration.
* Software Development: Providing outsourced expertise for developing and maintaining software solutions, catering to specific client needs within their industries.
* Professional Services: A range of specialized services that complement their core BPO offerings.
2. Contact Center Services (Customer Experience / CX)
As its founding service, the contact center operations are a significant part of the business, spanning multiple channels and functions.
* Customer Service: Handling inbound and outbound customer interactions to resolve issues, answer inquiries, and maintain customer satisfaction across voice and digital channels.
* Technical Support: Providing specialized support for technology products and services, ranging from Level 1 troubleshooting to more complex technical problem-solving.
* Sales and Lead Generation: Conducting outbound and inbound sales campaigns, including lead qualification, lead generation, and direct customer acquisition services. This function is a direct component of the "Sales Automation and CRM" operational area, focusing on human-driven sales processes and retention campaigns.
* Retention Campaigns: Dedicated programs aimed at reducing customer churn and increasing the lifetime value of a client's customer base.
3. Automation and Intelligence Line of Business (Acquire.AI)
Reflecting its evolution into a business transformation company, the organization established Acquire.AI, which focuses on combining BPO with advanced technologies, guided by an "Automate, Eliminate, Reallocate" strategy. This segment directly addresses the push for greater efficiency and automated aspects of customer relationship management (CRM) and operations.
Products and Services
The company???s offerings are primarily service-based, with a strong emphasis on technology and consulting through its AI division.
Acquire.AI Services and Products:
* Robotic Process Automation (RPA): Implementation and management of software robots to automate repetitive, rules-based tasks across various business functions, including back-office and customer service processes, leading to greater operational efficiency.
* Artificial Intelligence (AI) Consulting: Providing strategic consulting services to guide clients through their entire AI journey, from diagnosis and solution design to planning, implementation, and ongoing operations. The approach is vendor-agnostic, ensuring tailored solutions.
* Chatbots and Intelligent Virtual Assistants: Deployment of conversational AI solutions to handle customer interactions, triage support requests, and automate responses, particularly within the contact center environment.
* Voice Biometrics and Speech Analytics: Utilizing advanced tools for identifying customers through voice patterns (biometrics) and analyzing speech to gain insights into customer emotion, agent performance, and process bottlenecks (analytics). This is a key tool for improving customer experience and quality assurance in a CRM context.
Additional Specialized Services:
* Marketing Services: Providing support for marketing operations, often integrated with their sales and lead generation activities.
* Animation: The company expanded its capabilities through the acquisition of Animation1, adding professional animation services to its portfolio, typically for marketing or training purposes.
In summary, Acquire Asia Pacific Pty Ltd, now operating as Acquire Intelligence, provides an integrated solution set: a foundation of global, multi-channel BPO and contact center services, enhanced by a strategic overlay of AI and automation consulting. Its services directly cover all operational aspects related to sales, customer acquisition, customer service, and the underlying administrative functions of customer relationship management (CRM).
