DoubleClick is no longer an independent entity. It was acquired by Google in 2007 and is now fully integrated into Google's advertising and marketing solutions. Therefore, a separate company profile for DoubleClick is not relevant. Information about the products and services previously offered under the DoubleClick brand can be found within Google's advertising platform offerings. These include, but are not limited to:
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Google Ads: This is Google's primary advertising platform, handling search, display, video, and shopping ads. Many of the technologies and capabilities once associated with DoubleClick are now incorporated into Google Ads.
Google Ad Manager: This platform assists publishers in managing and monetizing their online inventory. It's the successor to DoubleClick for Publishers (DFP).
Google Marketing Platform (now integrated into Google Cloud): This suite of tools, previously distinct, encompassed various advertising and analytics capabilities, including those inherited from DoubleClick technologies. Features like DoubleClick Bid Manager are now largely integrated within other Google Marketing Platform tools or Google Ads.
In short, there is no longer a separate company called DoubleClick. Its functionalities have been absorbed into Google's advertising technology ecosystem. Trying to create a separate company profile would be inaccurate.
