Company Profile: We Build Pages
We Build Pages (now primarily operating under the brand Internet Marketing Ninjas) is a pioneering digital marketing and search engine optimization (SEO) firm based in the United States. Founded in 1999 by Jim Boykin and headquartered in Clifton Park, New York, the entity originally established itself as a boutique web design and development shop before evolving into one of the industry's most influential link-building and organic search authorities.
The company is widely recognized for its "old school" expertise in Google?s ranking algorithms, combined with modern content marketing strategies. Its core mission is to help businesses increase their online visibility, authority, and organic traffic through ethical, high-impact SEO methodologies.
Continue…Core Business Operations
We Build Pages focuses on the technical and strategic aspects of search engine performance. Rather than simple aesthetic web design, the company?s work revolves around the science of how search engines perceive and rank web content. A major pillar of their operation is the concept of "TrustRank"?the philosophy that obtaining links from highly trusted, authoritative domains (such as .edu, .gov, and .mil sites) is more valuable than simple quantity-based link building.
The company functions as a full-service digital agency, utilizing a team of analysts, developers, and content creators to execute multi-layered marketing campaigns. Their approach often involves reverse-engineering competitor success, identifying "trusted" industry targets, and creating high-quality, research-oriented content designed to attract natural, authoritative backlinks.
Products and Services
We Build Pages offers a comprehensive suite of digital marketing services and proprietary software tools designed to empower both small businesses and enterprise-level clients.
1. Strategic SEO Services
- Link Building & Acquisition: The company?s flagship service. They specialize in manual outreach and the creation of "linkable assets" to earn high-authority citations.
- On-Page Optimization: In-depth technical audits that address site architecture, crawlability, internal linking, and keyword mapping.
- Content Marketing: Development of data-driven articles, infographics, and research papers that serve as authoritative resources in a client?s specific niche.
- Social Media & Reputation Management: Strategies to control brand narrative and increase social signals that contribute to overall web presence.
- SEO Consulting & Training: High-level strategic guidance for in-house marketing teams, focusing on long-term sustainability and algorithm updates.
2. Proprietary SEO Tools (Ninja Tools)
The entity provides a vast library of over 80 web-based tools designed for SEO professionals and webmasters. These include:
* On-Page Optimization Tool: Analyzes internal/external links, header tags, and keyword density.
* Broken Link Checker: Identifies 404 errors and opportunities for "broken link building" strategies.
* Side-by-Side SEO Comparison: Allows users to compare their website?s technical metrics against competitors.
* Search Combination Tool: A utility for generating long-tail keyword variations for PPC and organic campaigns.
* Social Tool Suite: Instruments for tracking social shares and engagement across various platforms.
3. Community and Industry Education
Through its history, the entity has been a major contributor to the SEO community by owning and managing prominent discussion forums. While many of these have been consolidated or sold (such as WebmasterWorld and SEOChat), the company continues to produce significant educational content through the "Ninja Blog" and frequent speaking engagements at industry conferences like Pubcon and SMX.
Market Positioning
We Build Pages distinguishes itself through a "stealth" approach to marketing?focusing on precision and technical superiority rather than aggressive, short-lived tactics. By prioritizing "natural-looking" link profiles and high-quality content, the company positions its clients to survive and thrive through major search engine algorithm shifts.
