National Post

History and Background

The National Post grew in part out of the Financial Post, a business newspaper whose brand and heritage were folded into the new publication. Under founder Conrad Black, the paper positioned itself as a rival to established national dailies and quickly became recognized for its bold design, opinion-driven journalism, and coverage of Canadian politics and business. Ownership shifted over the years, moving from Hollinger to CanWest Global Communications, and eventually to Postmedia Network, which was formed in 2010. As a Postmedia property, the National Post continues to publish in both print and digital formats and remains one of the most widely read national news brands in Canada.

What the Company Does

National Post is fundamentally a news gathering, reporting, and publishing organization. Its core function is to produce and distribute journalism covering national and international affairs, politics, business and finance, sports, arts, culture, lifestyle, and opinion. The company employs reporters, columnists, editors, photographers, and digital content producers to create original content for its print newspaper and its online platforms.

The organization serves both readers and advertisers. For readers, it delivers timely news, analysis, investigative reporting, and commentary. For advertisers and marketers, it offers access to a national audience through print advertising, digital advertising, sponsored content, and branded content opportunities. The National Post also generates revenue through print and digital subscriptions.

Products and Services

Print Newspaper

The flagship product is the National Post print newspaper, distributed across Canada. It is published on a regular schedule (having moved to a reduced print week in some years for cost efficiency) and includes sections dedicated to news, financial and business coverage under the Financial Post banner, comment and opinion, sports, and arts and life.

Digital News Website

The nationalpost.com website provides continuously updated news coverage and is the primary digital platform for the brand. It features breaking news, in-depth articles, opinion columns, multimedia content, photo galleries, and video. The site is a key part of the company's strategy to reach digital-first audiences.

Financial Post

The Financial Post operates as the business and finance division of the National Post, delivering coverage of markets, investing, personal finance, technology, economics, and corporate news. It maintains its own dedicated section within the print paper and its own presence online.

Opinion and Commentary

National Post is well known for its opinion and editorial content, featuring a roster of columnists who provide commentary on politics, current events, culture, and public policy. This commentary has helped define the paper's editorial identity.

Subscriptions

The company offers subscription products for both print and digital access. Digital subscriptions provide unlimited access to online content, including premium articles, e-paper editions, and newsletters. Print subscriptions deliver the physical newspaper to homes and businesses.

E-Paper / Digital Editions

Subscribers can access a digital replica edition of the newspaper, allowing them to read the full print layout on computers, tablets, and mobile devices.

Newsletters

National Post produces email newsletters covering various topics such as top headlines, politics, business, and opinion, delivering curated content directly to subscribers' inboxes.

Mobile Apps

The brand offers mobile applications that give users access to news content, allowing readers to stay informed on smartphones and tablets with push notifications and personalized reading experiences.

Advertising and Marketing Services

Through its parent company Postmedia, National Post offers advertising solutions to businesses, including display advertising in print and online, sponsored and branded content, native advertising, and access to targeted audience segments. These services help brands reach the publication's national readership.

Editorial Focus and Coverage Areas

The publication's coverage spans several major areas:

• National and provincial Canadian politics
• International news and world affairs
• Business, markets, and finance through the Financial Post
• Sports coverage
• Arts, culture, entertainment, and books
• Lifestyle, health, food, and travel
• Opinion, editorials, and reader commentary
• Investigative journalism and feature reporting

Ownership and Corporate Structure

National Post is owned and operated by Postmedia Network Inc., a publicly traded Canadian media company that also owns numerous other newspapers and digital properties across the country, including major metropolitan dailies. Being part of Postmedia allows the National Post to share resources, distribution networks, advertising sales infrastructure, and digital technology across the broader network.

Audience and Reach

As a national publication, the National Post reaches readers throughout Canada, with particular strength among audiences interested in business, politics, and current affairs. Its combination of print and digital distribution allows it to serve traditional newspaper readers as well as online and mobile audiences. The brand is recognized as one of Canada's principal national news sources alongside a small number of comparable publications.

Significance in Canadian Media

The National Post occupies an important place in the Canadian media landscape as one of the country's two English-language national newspapers. It has contributed to national conversations on politics, economics, and culture, and its columnists and editorial positions have influenced public discourse. The paper is also noted for its distinctive visual design and its long-standing emphasis on business journalism through the Financial Post heritage.

Summary

National Post is a Canadian national news and media organization that produces journalism across print and digital platforms. Its offerings include a print newspaper, a comprehensive news website, the Financial Post business division, digital and print subscriptions, e-paper editions, newsletters, mobile apps, and advertising services. Operating under Postmedia Network, the National Post continues to serve Canadian readers with news, analysis, and commentary while providing advertisers with access to a national audience.