Cliffwater's primary services revolve around providing in-depth research, data analytics, and consulting expertise to institutional investors, including:

• Manager Selection and Due Diligence: Cliffwater assists clients in identifying, evaluating, and selecting high-quality alternative investment managers. This involves rigorous due diligence processes, assessing investment strategies, team expertise, and operational capabilities.

• Investment Strategy Consulting: The firm provides strategic advice to institutions on building and optimizing their alternative investment portfolios. This includes asset allocation guidance, performance measurement, and risk management strategies.

• Performance Measurement and Benchmarking: Cliffwater develops customized performance benchmarks and analytics to help clients evaluate the performance of their alternative investments against relevant peers and industry standards.

• Data and Analytics: The firm leverages proprietary data and advanced analytical tools to provide clients with insightful information about market trends, manager performance, and investment opportunities.

• Custom Research: Cliffwater undertakes bespoke research projects tailored to specific client needs and investment objectives, providing detailed analysis and actionable insights.

Target Client Base:

Cliffwater primarily serves institutional investors, such as:

• Pension funds
• Endowments
• Foundations
• Insurance companies
• Sovereign wealth funds

Overall Approach:

Cliffwater distinguishes itself through its commitment to independent research, objective analysis, and a deep understanding of the alternative investment landscape. The firm emphasizes data-driven decision making and a collaborative approach with its clients. Their services are designed to enhance investment outcomes and mitigate risk for institutional investors in the complex alternative investment space. The website states a commitment to providing clients with clear, unbiased information and recommendations.