Pasture.io

What the Company Does

Traditional pasture measurement often relies on manual tools such as rising plate meters, pasture rulers, or visual estimation—all of which are labour-intensive, time-consuming, and prone to human error. Pasture.io aims to automate and streamline this process by delivering pasture data remotely and consistently.

The platform combines:

• Satellite-derived imagery and remote sensing data
• Machine learning models trained to interpret pasture biomass and growth
• Farm-specific calibration and data inputs
• Cloud-based software accessible via web and mobile devices

By processing these data sources, Pasture.io generates regular estimates of pasture cover across every paddock on a farm, giving producers a whole-of-farm view of their feed base. This enables farmers to make informed decisions about where to graze livestock, when to move stock, and how to manage feed surpluses and deficits.

Products and Services

Remote Pasture Measurement

The core offering of Pasture.io is its remote, satellite-based pasture measurement capability. Rather than walking paddocks with handheld tools, farmers receive frequently updated pasture cover data for their entire operation. This allows for consistent monitoring across large or fragmented properties and removes much of the manual workload associated with conventional measurement methods.

Daily Pasture Updates

Pasture.io is known for providing frequent updates on pasture conditions, helping farmers stay on top of rapidly changing grass growth. Regular data refreshes mean producers can respond quickly to shifts in growth rates driven by weather, season, and grazing pressure.

Feed Wedge and Grazing Management Tools

The platform offers feed wedge functionality, a widely used tool in pasture-based dairy and grazing systems. A feed wedge visually ranks paddocks by their available pasture cover, helping farmers identify which paddocks are ready to graze and which need more time to recover. This supports rotational grazing strategies and helps optimise pasture utilisation.

Pasture Growth Rates and Forecasting

By tracking changes in pasture cover over time, the platform provides insight into pasture growth rates. This data helps farmers with feed budgeting, allowing them to anticipate feed surpluses or shortages and plan supplementary feeding, conservation (such as silage or hay), or destocking decisions accordingly.

Whole-Farm Mapping and Paddock-Level Data

Pasture.io maps a farm's paddocks and delivers data at the individual paddock level. This granular view enables producers to compare performance across paddocks, identify underperforming areas, and make targeted management decisions to improve overall pasture productivity.

Software Platform Access

The service is delivered through a cloud-based software platform accessible on computers and mobile devices. This gives farmers the flexibility to view their pasture data from the office, the paddock, or anywhere with internet access. The mobile-friendly approach suits the on-the-go nature of farm work.

Who It Serves

Pasture.io primarily serves livestock producers who rely on grazed pasture as a key feed source. This includes:

• Dairy farmers, for whom pasture management is central to milk production and feed cost control
• Beef cattle producers managing grazing rotations and stocking rates
• Sheep and mixed livestock enterprises

The tools are relevant to both smaller family farms seeking to reduce labour and larger operations managing extensive or geographically spread properties where manual measurement is impractical.

Value Proposition

The central value Pasture.io offers is the ability to know how much pasture is available across a farm without physically measuring it. This delivers several benefits:

• Time savings by eliminating or reducing manual pasture walks
• Improved decision-making through consistent, objective data
• Better feed utilisation and reduced feed wastage
• Enhanced feed budgeting and planning capability
• Support for more efficient and profitable grazing systems

By turning satellite data and analytics into actionable pasture information, the company helps farmers make the most of their most valuable and cost-effective feed resource: grazed grass.

Position in the AgTech Landscape

Pasture.io sits within the growing global AgTech movement, where digital tools, remote sensing, and data science are being applied to improve farm productivity and sustainability. Australia, with its large and diverse agricultural sector, has been a notable hub for pasture and grazing innovation, and Pasture.io contributes to this ecosystem by focusing specifically on the challenge of pasture measurement and feed management.

As farms face pressure to improve efficiency, manage climate variability, and demonstrate sustainable land use, tools that provide reliable pasture data are increasingly valuable. Pasture.io's technology-driven approach aligns with these industry trends by supporting data-informed grazing management.

Summary

Pasture.io is an Australian AgTech company delivering remote, satellite-based pasture measurement and feed management tools for pasture-based livestock producers. Through its cloud software platform, the company provides regular pasture cover data, feed wedges, growth rate insights, and whole-farm mapping to help dairy, beef, and sheep farmers make better grazing and feed decisions. By automating pasture measurement and turning complex data into practical information, Pasture.io helps farmers save time, reduce feed waste, and improve the productivity and profitability of their grazing operations.