Company Overview
Field Day (operating online via the domain field.day) is a London-based full-service digital growth and creative content agency founded in 2024 by Max Gowing, Brandon Baum, and Benjamin Leslie. The firm specializes in combining high-impact creative production with data-driven growth marketing to help brands acquire, convert, and retain customers at scale.
By unifying video production, organic social strategy, and paid media management under one roof, Field Day eliminates the friction traditionally found between separate creative houses and performance marketing agencies. The agency manages monthly advertising budgets ranging from thousands to over one million pounds, catering to prominent global clients such as Adidas, Harrods, Ring Magazine, and ALDI.
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Core Capabilities and Services
Field Day structures its operations around four core pillars designed to drive digital conversion and multi-platform brand growth.
1. Creative Content Production
Field Day designs and produces visual assets engineered specifically for modern conversion-focused digital campaigns. Their production workflows scale depending on platform needs, avoiding traditional, slow-moving agency overhead.
* High-End Commercial Production: Utilizing full on-set crews, specialized lighting, and cinema-grade equipment for hero brand assets.
* Agile, Social-First Content: Fast-turnaround vertical videos shot natively on mobile devices or compact rigs, specifically optimized for high retention on TikTok, Instagram Reels, and YouTube Shorts.
* Post-Production and Design: In-house graphic design, video editing, motion graphics, and conversion-centered landing page design.
2. Growth Marketing and Strategy
Rather than viewing marketing channels in isolation, the agency focuses on systemic business growth by diagnosing and optimizing the entire customer acquisition funnel.
* Funnel Optimization: Adjusting user touchpoints from the initial impression down to the post-purchase email stream.
* Conversion Rate Optimization (CRO): Building and testing bespoke landing pages designed to minimize bounce rates and maximize user actions.
* CRM and Retargeting: Setting up customer relationship management workflows and behavioral retargeting sequences to capture abandonments and increase lifetime value.
3. Paid Media Management
The agency deploys, manages, and scales paid advertising campaigns across major ad networks, ensuring creative assets match technical targeting parameters.
* Multi-Channel Media Buying: Execution of paid campaigns across Meta (Facebook and Instagram), Google, TikTok, and emerging platforms.
* Budget Scaling: Strategic oversight for spend tiers ranging from small-scale testing budgets to enterprise deployments up to £1,000,000 per month.
* Performance Analytics: Ongoing attribution tracking, A/B testing of ad variations, and performance reporting focused strictly on return on ad spend (ROAS).
4. End-to-End Social Media Management
Field Day provides complete management of organic social channels, establishing long-term community presence alongside paid acquisition strategies.
* Multi-Platform Strategy: Tailoring distinct programming frameworks for channels like TikTok, Instagram, and YouTube.
* Scheduling and Community Management: Direct handling of publication calendars, copywriting, audience engagement, and comment-section moderation.
* Organic Distribution: Focusing on algorithm-friendly formats to generate organic visibility, backed by a collective tracking history of over two billion organic views across historical partner projects.
