Overview of Moa Capital
Moa Capital is a private equity investment firm founded in 2018 and headquartered in New York, NY. The entity serves as a bridge to the middle market by acquiring, partnering with, and scaling lower-middle-market businesses.
The firm focuses on businesses that generate between $1 million and $10 million in EBITDA. These companies are typically traditional, established businesses in niche industries with long track records of stable performance, clear value propositions, and low operational complexity, but which may be under-capitalized or lack the operational infrastructure needed to scale into full middle-market enterprises.
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Core Operations & Investment Strategy
Moa Capital operates as an active equity partner. Rather than acting solely as a provider of capital, the firm actively collaborates with business owners, founders, and executive leadership teams to execute tailored expansion programs.
Investment Target Criteria
- Financial Parameters: Companies generating between $1 million and $10 million in EBITDA (often targeting those generating under $8 million in EBITDA).
- Sector Focus: Industry-agnostic approach with preferred targets in:
- Business Services
- Consumer Products & Retail
- Technology & Telecom Analytics
- Niche Manufacturing & Distribution
- Qualitative Requirements:
- Proven historical performance and stable outlook
- Straightforward, low-complexity operational models
- Clear value propositions to customers
- Identified organic or M&A growth avenues
Services & Partner Support Offerings
Moa Capital provides target portfolio companies with hands-on resources and strategic capital:
1. Growth Equity & Transaction Structuring
- Flexible Liquidity Options: Structures buyout, recapitalization, and growth equity solutions tailored to owner exit or partial liquidity goals.
- Growth Capital Injections: Provides primary equity capital to fund organic growth initiatives, add-on acquisitions, or product line expansions.
2. Hands-On Operational Support
Moa Capital deploys operating professionals to work directly with portfolio executives across critical functional areas:
- Sales Strategy & Marketing Expansion
- Supply Chain & Logistics Optimization
- Manufacturing & Operational Efficiency
- Accounting, Financial Controls, & Reporting Infrastructure
- IT Infrastructure & Digital Transformation
- Talent Acquisition & Executive Team Building
3. Strategic Guidance & Customized Playbooks
- Formulates customized expansion plans ("playbooks") designed for each business's market dynamics.
- Assists management with board-level oversight, corporate governance, and execution tracking.
4. Operating Partner Network
- Connects portfolio entities with a broader network of industry veterans, domain executives, and potential commercial partners to support go-to-market initiatives.
Portfolio Companies & Investments
Moa Capital has invested across several distinct sectors, including industrial services, specialized e-commerce, telecommunications analytics, consumer products, and workforce safety technology.
Active Refrigeration Group (ARG)
- Acquired: November 2024
- Focus: Design, installation, and ongoing maintenance of industrial refrigeration and HVAC systems across New Zealand.
- Target Markets: Food and beverage production, cold storage facilities, and aged care sectors.
Wet & Forget
- Acquired: April 2024
- Focus: Development, manufacturing, marketing, and distribution of eco-friendly home improvement and proprietary surface cleaning products.
- Distribution Channels: Distributed globally via major retail partners including Amazon, Costco, Home Depot, Lowe's, and Walmart.
TeleGeography
- Acquired: November 2021
- Focus: Primary market research, telecom data, and international enterprise network analysis.
- Target Markets: Global telecommunications service providers, enterprise ICT teams, and financial analysts seeking pricing, bandwidth usage, and network routing benchmarks.
The Rack Group
- Acquired: January 2021
- Focus: E-commerce distribution and manufacturing of high-end billiards equipment and accessories.
- Brands & Outlets: Includes online platforms Seybert's Billiard Supply and Ozone Billiards, alongside proprietary equipment brands such as Viking, Valhalla, Penguin, Whyte Carbon, and Triple 60.
Apartment Guardian
- Acquired: May 2020
- Focus: Safety and personal emergency response technology designed specifically for real estate staff in the multifamily property industry.
- Value Proposition: Enhances worker safety, lowers liability risk, and reduces insurance premiums for property management organizations.
