Core Business Areas and Offerings

Fielmann Group's operations are primarily focused on two main sectors: vision care and hearing care.

1. Vision Care

This is the historical and largest segment of Fielmann's business, encompassing a wide variety of products and services to correct and protect vision.

• Prescription Eyeglasses:

  • Frames: Fielmann offers a vast selection of frames, including its own well-known Fielmann collections, designer brands, and exclusive brands. They cater to all age groups and style preferences, from classic to contemporary. A key aspect of their offering has been the "Nulltarif" (zero cost) concept in Germany, which made fashionable eyewear accessible to health insurance members at no extra cost, democratizing eyewear fashion.
  • Lenses: They provide high-quality lenses from leading manufacturers, including single vision lenses, bifocal lenses, and advanced progressive (varifocal) lenses. Customers receive expert advice on choosing the most suitable lenses for their visual needs and lifestyle. This includes options for anti-reflective coatings, hardening, blue light filters, and tinting.
  • Manufacturing: Fielmann operates its own production facilities, such as Rathenower Optik GmbH, allowing for efficient production and quality control of lenses and frames.

• Sunglasses:

  • A wide range of non-prescription sunglasses from various international brands and Fielmann's own collections.
  • Prescription sunglasses, allowing customers to combine vision correction with sun protection and style.

• Contact Lenses and Care Products:

  • Fielmann stocks a comprehensive assortment of contact lenses, including daily disposables, bi-weekly and monthly lenses, toric lenses for astigmatism, and multifocal contact lenses from all major international brands.
  • They also offer a full range of contact lens care solutions, cleaning products, and accessories.
  • Professional fitting and aftercare services for contact lens wearers are provided by qualified opticians.

• Primary Eyecare Services:

  • Eye Examinations: Qualified optometrists and opticians perform comprehensive eye tests using modern diagnostic equipment to determine vision correction needs.
  • "Eye Health Check Up": In an increasing number of stores, Fielmann offers advanced eye health screenings. This service can include taking images of the retina and measuring intraocular pressure, with data digitally transferred to ophthalmologists for assessment, thereby making preventative eyecare more accessible.
  • Digital Services: Fielmann is investing heavily in its digital platform, developing online eye tests (for initial screening), virtual try-on (VTO) technology for frames, and online sales channels for glasses and contact lenses, aiming to provide a seamless omnichannel experience.

2. Hearing Care (Audiology)

Building on its retail expertise and customer base, Fielmann has successfully expanded into the hearing aid market.

• Hearing Aids:

  • Fielmann offers a wide selection of modern digital hearing aids from leading international manufacturers, catering to various types of hearing loss and customer preferences. This includes behind-the-ear (BTE), in-the-ear (ITE), and receiver-in-canal (RIC) models.
  • They focus on providing the latest technology, including devices with features like Bluetooth connectivity, rechargeability, and discreet designs.
  • Similar to their eyewear philosophy, Fielmann aims to provide hearing aids at fair and transparent prices, often including "Nulltarif" options in conjunction with health insurance providers.

• Audiology Services:

  • Hearing Tests: Free, professional hearing tests are conducted by qualified hearing acousticians in dedicated hearing aid studios within Fielmann stores.
  • Personalized Consultation and Fitting: Customers receive individual advice to select the most suitable hearing aid system. This includes precise fitting and programming of the devices to match the individual's hearing loss and lifestyle needs.
  • Aftercare Services: Fielmann provides ongoing support, including adjustments, cleaning, and maintenance services for hearing aids.
  • Hearing Protection: They also offer custom-made and standard hearing protection solutions for various environments.

Key Products, Services, and Customer Guarantees

Fielmann's success is built not only on its product range but also on its strong service culture and customer guarantees, which have become hallmarks of the brand:

• Extensive Product Selection: Thousands of frame models, a wide array of lens options, all major contact lens brands, and a comprehensive portfolio of hearing aids.
• Qualified Personnel: Highly trained opticians and hearing acousticians provide expert advice and service. Fielmann is known for its extensive apprenticeship and employee training programs.
• Best Price Guarantee: If a customer finds the same product cheaper elsewhere within a certain timeframe, Fielmann will match the price or refund the difference.
• Satisfaction Guarantee: If a customer is not satisfied with their glasses, Fielmann will exchange them or take them back and refund the purchase price.
• Three-Year Guarantee: Fielmann offers a three-year guarantee on all glasses, which is more extensive than standard statutory warranties.
• Free Services: This includes services like eye tests, hearing tests, minor repairs, and adjustments for glasses.
• Omnichannel Experience: Integrating physical stores with digital offerings, allowing customers to interact with the brand through various touchpoints, including online appointment booking, virtual try-on, and online purchasing for certain product categories.
• International Presence: While its home market is Germany, Fielmann has a significant and growing presence in many other European countries (e.g., Switzerland, Austria, Poland, Italy, Spain) and has expanded into the United States through acquisitions like SVS Vision and Shopko Optical. This international expansion is a key part of its "Vision 2025" and future growth strategies.
• Sustainability Initiatives: The Fielmann Group is also increasingly focusing on sustainability, offering a growing selection of sustainable eyewear products and engaging in responsible corporate practices, including planting a tree for every employee each year.

Through its integrated business model, commitment to customer satisfaction, and continuous innovation in products and services, the Fielmann Group has established itself as a trusted provider of vision and hearing solutions for millions of people.