What the Company Actually Does

At its core, Demand Science helps businesses solve one of their biggest challenges: identifying and effectively engaging with potential customers who are actively looking for their products or services. It operates across the entire marketing and sales funnel, providing the underlying data, the activation channels, and the strategic expertise needed to run successful campaigns.

The company's operations are built on three foundational pillars:

1. B2B Data and Intelligence: Demand Science's entire ecosystem is powered by its "Live Data Factory," a massive and continuously updated database of B2B contacts and company information. This is not just a static list; it's a dynamic intelligence engine that tracks buyer behavior and intent signals across the web. This allows clients to pinpoint which companies are researching their solutions and who the key decision-makers are within those organizations.

2. Omnichannel Activation: The company provides the tools and services to act on this intelligence. It enables clients to reach their target accounts across multiple channels, including content syndication, email marketing, and digital advertising. This ensures that a consistent and relevant message is delivered to the right people at the right time. The recent merger with Terminus significantly bolstered these capabilities, particularly in targeted display and social advertising for ABM.

3. Managed Services and Strategy: Recognizing that technology and data alone are not always enough, Demand Science offers deep expertise through its team of strategists and campaign managers. They work with clients to map out campaign strategies, develop content, execute programs, and measure results, acting as an extension of the client's marketing team.

Products and Services

Demand Science organizes its offerings into a comprehensive portfolio that can be utilized independently or as part of an integrated strategy. These services are designed to address every stage of the B2B revenue funnel.

Data Solutions

This is the bedrock of the company's offerings, providing the critical intelligence needed to power effective marketing and sales.

• Global B2B Data: Access to a proprietary database of over 225 million business contacts and 17 million companies worldwide. This data includes detailed firmographics (company size, industry, location) and contact information.
• Buyer Intent Data: The platform identifies accounts that are actively researching specific products, solutions, or competitors. It analyzes content consumption and online behavior to provide actionable signals that indicate a propensity to buy. This allows sales and marketing teams to prioritize their efforts on accounts that are already in-market.
• Technographics: Provides insights into the current technology stack of target companies. This allows for highly relevant messaging, such as targeting a company that uses a competitor's product.
• Data Verification and Enrichment: Services to cleanse, validate, and enrich a client's existing CRM data, ensuring higher accuracy, reducing wasted marketing spend, and improving campaign effectiveness.

Demand Generation Services

These services are focused on filling the top and middle of the marketing funnel with qualified leads.

• Content Syndication: A core service where Demand Science promotes a client's valuable content (like whitepapers, eBooks, and webinars) across its network of owned and operated media brands and partners. In exchange for accessing the content, prospects provide their contact information, generating a steady stream of opt-in leads that match the client's Ideal Customer Profile (ICP).
• High-Quality Leads (HQL): This service goes beyond standard content downloads to deliver leads that have been qualified against more specific criteria, often including BANT (Budget, Authority, Need, Timeline), ensuring a higher level of purchase intent.
• Account-Based Lead Generation: Combining data with demand tactics to generate leads specifically from a client's named target account list, ensuring perfect alignment with their ABM strategy.

Advertising Solutions

Leveraging the technology and expertise from the Terminus merger, these services focus on precise, account-centric advertising.

• ABM Display Advertising: Allows clients to serve targeted display ads directly to the decision-makers and influencers within their highest-value target accounts. This avoids the waste of traditional advertising by focusing impressions only on relevant companies and buyers.
• Multi-Channel Advertising: The platform supports coordinated advertising campaigns across various channels, including display, social media, connected TV, and audio, ensuring a consistent brand experience for target accounts.

Email Marketing Solutions

• Email Distribution: Services to execute targeted email campaigns for brand awareness (Email CPM - Cost Per Thousand) or to drive specific actions and website traffic (Email CPC - Cost Per Click).
• Email Nurturing: Managed services to nurture leads generated through other channels, moving them further down the sales funnel with relevant and timely email communications.

Platform and Strategy

• Account-Based Experience (ABX) Platform: The unified platform resulting from the Terminus merger. It provides a central hub for B2B marketers to build target account lists, gain insights from intent data, launch and manage multi-channel campaigns (including advertising and email), and measure performance across the entire buyer's journey.
• Marketing Strategy Services: Access to a team of experts who can help with everything from defining an ICP and mapping out a go-to-market strategy to creating custom content and analyzing campaign results.
• Event Solutions: Services to support both virtual and in-person events, including event recruitment to drive attendance from target accounts, as well as managing curated experiences like executive roundtable dinners.