On Location: An In-depth Overview
On Location is a global leader in the premium experiential hospitality industry, specializing in creating and delivering curated, once-in-a-lifetime experiences at the world's most prestigious sporting, entertainment, and cultural events. A part of the Endeavor network, On Location operates as the official hospitality partner for hundreds of iconic properties, including the International Olympic Committee (IOC), the National Football League (NFL), the National Collegiate Athletic Association (NCAA), and the Ultimate Fighting Championship (UFC).
The company's core mission is to move beyond simply providing a ticket to an event. Instead, it offers end-to-end, seamless experiences that grant fans and corporate clients unparalleled access, premium amenities, and unforgettable moments. On Location essentially bridges the gap between being a spectator and being a VIP guest, handling every detail from tickets and travel to exclusive parties and behind-the-scenes access.
Continue…
Core Business: Official Experiential Hospitality
On Location's primary business is crafting and selling official hospitality packages. The "official" designation is critical, as it means the company has a direct, contractual relationship with the event's rights holder (like the NFL or the IOC). This partnership guarantees authenticity, legitimacy, and a level of access that unauthorized third-party sellers cannot provide. These packages are all-inclusive, designed to provide a hassle-free and elevated guest experience.
Products and Services
On Location's offerings are multi-faceted, built around major event categories and tailored to both individual consumers and corporate groups.
1. Official Hospitality and VIP Packages
This is the cornerstone of On Location's product line. These packages bundle premium event tickets with exclusive amenities. While the specifics vary by event, a typical package might include:
- Premium Seating: The best, most sought-after seats in the venue, often in suites, clubs, or lower-level sections.
- Pre- and Post-Event Hospitality: Access to exclusive, private parties held in or near the venue. These events often feature:
- Gourmet food and top-shelf open bars.
- Live musical performances.
- Appearances and meet-and-greets with athletes, legends, and celebrities.
- Interactive entertainment and photo opportunities.
- In-Stadium Perks: Access to private clubs or lounges within the stadium during the event.
- Exclusive Merchandise: Commemorative gifts and official merchandise exclusive to On Location guests.
- On-Field Access: For major sporting events like the Super Bowl, some top-tier packages include experiences like being on the field for post-game celebrations and confetti drops.
Key Event Portfolios:
* NFL Events: As the Official Hospitality Partner of the NFL, On Location is the primary provider for the Super Bowl, Pro Bowl, and the NFL Draft. Their Super Bowl packages are legendary, offering everything from tickets and travel to access to the most exclusive celebrity parties of the weekend.
* Olympics: On Location is the official and exclusive hospitality provider for the Paris 2024, Milano Cortina 2026, and Los Angeles 2028 Olympic and Paralympic Games. This global partnership allows them to offer packages that include guaranteed event tickets, accommodation, transportation, and unique hospitality experiences in the host cities. 🏅
* NCAA Championships: They are the official partner for numerous NCAA events, most notably the Final Four (Men's and Women's Basketball), providing fans with premium access and travel packages.
* Music and Lifestyle: On Location extends its model to major music festivals, concerts, and cultural events like New York Fashion Week, offering VIP viewing areas, backstage tours, and curated experiences.
2. Travel and Logistics Management
Many of On Location's packages are full-service travel solutions, designed to eliminate the logistical stress of attending a major event.
- Accommodation: The company secures blocks of rooms at premium hotels in host cities, often hotels that are otherwise sold out, ensuring quality lodging for its guests.
- Transportation: Services include managed ground transportation, such as luxury motor coach transfers between hotels, hospitality venues, and the main event.
- Full Travel Itineraries: For destination events, they offer multi-day packages that can include flights, curated local tours, and dining experiences, providing a complete travel agency-like service.
3. Corporate Hospitality and Custom Event Management
A significant portion of On Location's business is geared towards corporate clients who use major events for client entertainment, employee incentives, and high-level networking.
- Turnkey Corporate Programs: On Location designs and executes custom programs for companies, handling all aspects from guest registration and communication to on-site hosting and logistics. This allows a company to host a large group of clients at an event like The Masters or the Super Bowl with a dedicated, professional team managing the entire experience.
- Event Production: Beyond ticketed events, On Location's production arm, On Location Live, produces and manages large-scale proprietary and client-owned events, festivals, and activations. This includes everything from stage design and talent booking to logistics and guest management.
In essence, On Location is not merely a ticket broker but a full-service experience provider. Its value lies in its official partnerships, which grant it the unique ability to curate and deliver exclusive, high-touch experiences that are directly integrated with the world's most in-demand events.
