Longbridge Group (Long Bridge HK Limited)
Longbridge is a leading social-driven, AI-powered online brokerage and financial technology group. Founded in March 2019 and headquartered in Singapore, Longbridge operates internationally with offices spanning nine global locations, including Hong Kong, Singapore, New Zealand, the United States, and mainland China.
The company's core platform is designed to seamlessly integrate the entire journey of global investing—moving users from asset "Discovery" to "Learning" and "Trading". In Hong Kong, the platform is operated by Long Bridge HK Limited. It is licensed and regulated by the Securities and Futures Commission (SFC) for Type 1 (Dealing in Securities), Type 2 (Dealing in Futures Contracts), Type 4 (Advising on Securities), and Type 9 (Asset Management) regulated activities.
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Core Philosophy and Technology
Longbridge was established by a team of technology experts from global internet giants (such as Alibaba and ByteDance) alongside veteran financial professionals from major international banking institutions. The company's underlying mission is to use advanced fintech and artificial intelligence to lower the barriers to entry and reduce the costs associated with global investing.
To support this, Longbridge utilizes a proprietary, cloud-native trading architecture. This system delivers exceptionally low latency, featuring:
* 10-millisecond execution speeds under optimal cloud environments.
* High-throughput capabilities processing up to 20,000 orders per second.
* Bank-grade security standards with end-to-end data encryption and compliance with international information security standards (ISO27001 and ISO27701).
Products and Services
Longbridge provides a comprehensive suite of financial services structured for retail investors, high-net-worth clients, and institutional partners.
1. Global Multi-Asset Trading
Through a single multi-currency account, investors can trade across major global markets including Hong Kong, the United States, Singapore, and mainland China (Shanghai-Hong Kong and Shenzhen-Hong Kong Stock Connects). Supported assets include:
* Equities & ETFs: Direct trading of international stocks and exchange-traded funds with competitive pricing models (including lifetime commission-free trading for qualified HK and US stock accounts).
* Derivatives: Access to stock options, leveraged ETFs, warrants, and Daily Leverage Certificates (DLCs).
* Fixed Income: Exchange-traded bonds and real estate investment trusts (REITs).
* Cryptocurrency: 24/7 digital asset trading directly within the app ecosystem.
* IPO Subscriptions: High-leverage margin financing options (up to 33x leverage for Hong Kong and US IPO subscriptions).
2. AI-Native Investing Platform
Longbridge pioneered the integration of large language models (LLMs) to transition online investing from mechanical menu navigation to conversational interaction. The core AI product lineup features:
* LongbridgeAI: An investment-focused "AI Analyst" that reads and summarizes complex financial sheets, analyzes company earnings, and interprets real-time market trends into plain language.
* AI Investing Agent: An agent that continuously tracks market developments, identifies catalysts relative to a user's holdings, and designs draft order strategies for the user to confirm in a "human-in-the-loop" execution model.
* Longbridge Skill: A developer-friendly tool connecting over 125 core investing functions (including live market feeds, derivatives analytics, and order-drafting algorithms) directly to third-party consumer AI assistants like ChatGPT, Claude, and Gemini.
3. Wealth & Cash Management
- Cash Plus: An automated cash sweeping service allowing investors to earn yields on idle cash balances while maintaining instant liquidity to execute trades when market opportunities arise.
- Mutual Funds & Private Wealth: Access to zero-subscription-fee public funds, currency market funds, and customized private equity portfolios for qualified private wealth clients.
4. Interactive Social Community & Academy
- The Longbridge Community: A highly interactive social hub where retail investors, market commentators, and Key Opinion Leaders (KOLs) exchange ideas, publish portfolios, and discuss real-time market action.
- Visualization Tools & Supply Chain Graphs: Longbridge simplifies fundamental analysis by visually mapping complex supply chain links, giving retail users an institutional-grade view of how macro trends affect specific companies.
- Investment Academy: Educational resources ranging from beginner tutorials on financial literacy to deep dives into advanced derivative strategies.
5. Enterprise & Institutional Solutions (Longport Whale)
Beyond retail brokerage, Longbridge provides business-to-business (B2B) fintech software through its "Longport Whale" brand. Longport Whale offers SaaS (Software as a Service) broker-cloud infrastructure. This allows external securities firms, banks, family offices, and other financial institutions to deploy modern, digital-first trading applications and CRM systems without building their own back-end infrastructure.
