Comprehensive Enterprise Profile: CAKE (Mad Mobile, Inc.)

Through a strategic partnership with Sysco, one of the world's largest food distribution networks, CAKE provides tailored technology suites backed by specialized industry support services.

Core Mission and Industry Focus

CAKE focuses specifically on solving operational friction points within the restaurant ecosystem. Its operational framework addresses several core areas of restaurant management:

• Order Processing Efficiency: Accelerating ticket times and reducing order entry errors across counter, tableside, and online ordering channels.
• Turnover and Guest Flow Optimization: Maximizing table turnover and seating efficiency via active waitlist and table management systems.
• Integrated Financial Workflow: Combining point-of-sale software, credit card processing, labor tracking, and financial analytics into a unified interface.
• Multi-Channel Commerce: Connecting in-store dining with online ordering, third-party delivery aggregation, and self-service kiosks without needing separate disconnected hardware.

Products and Hardware Solutions

CAKE provides commercial-grade hardware paired with proprietary software tailored specifically to endure harsh restaurant environments.

1. CAKE POS System (Station Terminals)

The core CAKE POS terminal is a commercial-grade station engineered with a fanless cooling structure to prevent dust accumulation and liquid-resistant, bezel-less touchscreens to guard against grease and spills.

• Dynamic Menu Builder: Allows managers to configure complex item modifiers, item groupings, seasonal specials, and variable tax rates.
• Offline Mode Capability: Ensures continuous order processing and payment collection even during local internet disruptions.
• Customer-Facing Display (CFD): Displays real-time itemized totals and prompts for tip choices and digital receipt delivery (SMS or email).

2. CAKEpop Handheld POS

CAKEpop is a lightweight, ruggedized mobile handheld device designed for tableside ordering and payment execution.

• Tableside Order Firing: Enables waitstaff to send drink and appetizer orders directly to the kitchen or bar before leaving the table.
• On-the-Spot Payments: Includes built-in card readers supporting EMV chip cards, magnetic swipes, and NFC contactless payments (Apple Pay, Google Pay).
• Bill Splitting Tools: Simplifies complex check division by seats, items, or equal payment splits directly at the table.

3. Kitchen Display System (KDS)

The CAKE Kitchen Display System serves as a digital command center for kitchen staff, replacing traditional paper ticket printers.

• Ticket Prioritization: Displays incoming orders from FOH terminals, handhelds, online ordering, and third-party delivery apps in order of arrival or preparation time.
• Color-Coded Timers: Tracks ticket aging times to alert kitchen management to bottlenecks.
• Item Summarization: Aggregates total quantities of specific dishes across active orders to aid batch cooking.

4. Self-Service Kiosks

CAKE offers fully integrated self-service kiosks tailored for quick-service and fast-casual dining formats.

• Interactive Touch Navigation: Allows customers to browse menus, customize dishes with modifiers, and pay independently.
• Automatic Upselling Prompts: Displays recommended add-ons and combo upgrades to boost average check size.
• Order Synchronization: Sends kiosk orders directly to the KDS and POS without requiring manual entry by counter staff.

Software Solutions and Platform Services

1. Guest & Table Management (CAKE Guest Manager)

CAKE Guest Manager provides floor staff and hosts with real-time tools to oversee dining room operations.

• Floor Map Customization: Allows operators to replicate their exact physical floor plan, tracking active, reserved, open, and dirty tables.
• Dynamic Waitlist Management: Sends automated SMS notifications to waiting guests when their table is ready.
• Turn-Time Analytics: Calculates average table stay durations to help hosts estimate accurate wait times for walk-in patrons.

2. CAKE Online Ordering & Delivery Integration

CAKE provides native digital ordering solutions designed to capture off-premise revenue without heavy third-party commissions.

• Direct Web Ordering: Enables restaurants to host an online menu directly on their website that syncs menu items and prices with the POS.
• Commission-Free Delivery Options: Supports native delivery dispatch alongside integrations with major third-party delivery marketplaces (e.g., DoorDash, Uber Eats).
• Aggregated Delivery Ingestion: Consolidates third-party order channels into the central POS and KDS, removing the need for multiple tablets at the counter.

3. Loyalty, Marketing, and Gift Cards

CAKE includes built-in guest engagement software to encourage repeat customer visits.

• Automated Loyalty Rewards: Allows customers to earn and redeem points through phone numbers or payment card associations.
• Targeted Email Campaigns: Integrates guest purchase histories to deliver automated marketing promotions and birthday discounts.
• Physical & Digital Gift Cards: Provides gift card management integrated into the POS payment workflow.

4. Employee & Labor Management

The software includes comprehensive back-office capabilities to manage restaurant personnel.

• Time & Attendance Tracking: Built-in clock-in and clock-out functionality with manager approval controls.
• Role-Based Permissions: Restricts sensitive actions (e.g., voids, discounts, drawer opens) based on employee role authorizations.
• Tip Management & Allocation: Supports traditional tip pooling, tip-sharing calculations, and tip reporting for tax compliance.

Merchant Services and Financial Solutions

1. CAKE Payments

CAKE Payments functions as an end-to-end payment processing solution embedded directly into the POS platform.

• Unified Processing: Eliminates third-party payment gateway middleware, simplifying reconciliation and transaction tracking.
• Contactless Payments: Supports EMV chips, NFC contactless payments, and QR-code pay-at-table options.
• Transparent Rate Structures: Designed without hidden monthly maintenance fees or unexpected transaction surcharges.

2. CAKE EZ Pay & Capital Options

CAKE provides financial assistance programs to help restaurant owners finance operational growth or capital improvements.

• Merchant Cash Advances / Business Funding: Offers quick funding options based on historical transaction volumes.
• Flexible Repayment Terms: Repayments are automatically deducted as a percentage of daily payment card transactions.

Ecosystem and Integration Marketplace (Mad Mobile Market)

CAKE supports an extended integration hub connecting its core POS system with specialized third-party hospitality applications:

• Accounting & Financial Management: Direct data synchronization with platforms such as QuickBooks, Xero, and Restaurant365 via middleware like Shogo.
• Automated Sales Tax Management: Integration with services like Davo by Avalara to automatically set aside and remit daily sales tax collections.
• Advanced Staff Scheduling: Synchronization with labor platforms like 7shifts and Dolce for complex roster management and labor law compliance.
• Commercial Insurance: Partnership with platforms like Coverdash to offer automated commercial liability insurance quotes through the POS interface.
• Food Cost & Inventory Management: Integration with inventory optimization platforms like Orca and CheddrSuite to track ingredient usage and food waste.
• Web Presence: Strategic integration with partners like Fisherman to build and deploy POS-integrated restaurant websites.

Technical Support and Onboarding Framework

Mad Mobile provides an end-to-end onboarding and support ecosystem for CAKE customers:

• Onboarding Specialists: Assigned specialists assist with hardware configuration, merchant account setup, and digital menu building.
• 24/7/365 US-Based Support: In-house technical support available continuously via phone, SMS, and live web chat, including a dedicated support line for Sysco restaurant customers.
• CAKE University: A comprehensive online learning center featuring video tutorials, documentation guides, live webinars, and operational self-help resources.
• Remote and On-Site Setup: Offers detailed self-installation documentation alongside optional certified third-party on-site hardware deployment services.