180° Seguros, officially known as 180° Insurance, is a Brazilian insurtech firm founded in 2020 that has rapidly established itself as a pioneer in the "Insurance-as-a-Service" (IaaS) model. Headquartered in São Paulo, the company was established by former Nubank and Santander executives Mauro Levi Dâ??Ancona, Alex Reimann, and Franco Lamping. The company focuses on transforming the traditional insurance distribution model by leveraging an API-first approach, allowing non-insurance companies to offer protection products directly to their customer bases.
Business Model: Embedded Insurance and IaaS
The core philosophy of 180° Seguros centers on the B2B2C (Business-to-Business-to-Consumer) framework. Unlike traditional insurers that rely on individual brokers or direct consumer marketing, 180° Seguros integrates its technology into the platforms of strategic partnersâ??such as retailers, fintechs, proptechs, and utility companies.
By utilizing a modular technology stack, the company enables its partners to create "embedded insurance" experiences. This means that a consumer purchasing a smartphone, renting an apartment, or opening a digital bank account can secure insurance coverage at the point of sale with a seamless, digital-only onboarding process.
Regulatory Status and Infrastructure
A significant milestone for 180° Seguros was its participation in the SUSEP (Superintendência de Seguros Privados) Regulatory Sandbox. This allowed the company to operate as a digital insurer with a specialized license, later evolving into a full-fledged S3 carrier license. This regulatory standing grants the entity the autonomy to design its own insurance products, manage its own underwriting processes, and handle claims directly, rather than merely acting as a technology intermediary for larger legacy carriers.
Core Products and Services
180° Seguros offers a diverse portfolio of protection products designed for high-frequency digital transactions and modern lifestyles. Their products are characterized by simplified wording and transparent coverage terms.
1. Residential and Rental Insurance
Targeting the real estate and proptech sectors, this product provides coverage for fire, lightning, explosions, and electrical damage. It is frequently bundled with rental platforms to satisfy lease requirements. Additional services often include 24-hour emergency assistance for locksmiths, plumbers, and electricians.
2. Pet Insurance
Reflecting the high demand in the Brazilian market, 180° Seguros offers comprehensive health and accident coverage for dogs and cats. This product typically covers veterinary consultations, examinations, emergency procedures, and hospitalizations, integrated directly into pet-commerce or financial services apps.
3. "Bolsa Protegida" (Protected Wallet and PIX Coverage)
Given the rise of digital payment fraud and physical theft in urban areas, this is one of their most popular products. It covers the loss or theft of a physical wallet or bag, as well as unauthorized transactions made via cards or the PIX instant payment system. This product is a staple for fintechs looking to add value to their digital accounts.
4. Electronic Device Protection
This service provides coverage for smartphones, laptops, and tablets against accidental breakage, liquid damage, and qualified theft. The claims process is managed through a digital platform, reducing the turnaround time for repairs or replacements.
5. Life and Personal Accident Insurance
The company offers flexible life insurance policies that can be customized based on the partnerâ??s demographic. These policies typically include coverage for natural or accidental death, permanent disability, and funeral assistance, focusing on affordability and ease of enrollment.
Technology and API Integration
The technical backbone of 180° Seguros is its proprietary platform that allows for rapid deployment of new insurance programs. Key features include:
- Modular APIs: Partners can choose specific components (quoting, issuance, billing, or claims management) to integrate into their own UX.
- Dynamic Pricing: Utilization of data analytics to offer personalized premiums based on consumer behavior and partner data.
- Digital Claims Management: An automated system for reporting and tracking claims, intended to eliminate the paperwork associated with traditional insurance companies.
Strategic Partnerships and Market Positioning
180° Seguros has secured partnerships with major Brazilian entities across various sectors. Notable partners include Loft (proptech), Riachuelo (retail), and various regional financial institutions. By acting as the "operating system" for insurance within these ecosystems, 180° Seguros minimizes the friction typically found in the insurance industry.
In 2022, the company raised $31.4 million in a Series A funding round led by 8VC, with participation from Dragoneer, Monashees, and others. This capital was earmarked for expanding the product lineup and enhancing the data science capabilities required to refine risk assessment in real-time. The company continues to lead the shift in Brazil from a product-centric insurance market to a customer-centric, digital-first landscape.
