Jaxtr, Inc.: A Social Communications and Voice-over-IP Pioneer
Jaxtr, Inc. was an American technology company founded in 2005 in Menlo Park, California, that operated in the burgeoning field of social communications, voice, and speech technology. The core of Jaxtr???s business model was to leverage Voice over Internet Protocol (VoIP) to merge global calling, SMS (text messaging), and social networking, aiming to provide users with free or significantly low-cost international and long-distance communication services.
The company's operations centered on creating a hybrid system that connected the web and traditional telephony, which was a distinct approach in the mid-2000s market dominated by traditional VoIP players. Jaxtr positioned itself as a "social communications" platform, enabling new conversations worldwide by linking virtually any phone to the Internet. The company, which was later acquired by Sabse Technologies in 2009, reported having garnered over 10 million users across 220 countries at its peak.
Products and Services
Jaxtr's portfolio was built around several key services that combined elements of telecommunications and social media:
Voice over Internet Protocol (VoIP) Calling Services
The primary function of Jaxtr was its innovative approach to international calling, often referred to as a "dial-around service." Jaxtr's service offered phone-to-phone calls that connected to and from both mobile and landline phones globally. A core differentiator for the original service was its ability to facilitate calls without requiring either the caller or the recipient to download any specialized software or use access pins, which was common with competitors at the time.
The calling process for an "out-of-network" international call typically involved a user dialing a central Jaxtr number that was local to them. Jaxtr's system would then call the user back and connect them to the international destination via their VoIP network. This dial-around methodology allowed users to save on international toll charges by only paying their service provider the standard local calling rate for the initial leg of the call. While the service was promoted for its competitive and sometimes free rates, users were generally required to purchase credits on the system for calls to regular mobile or landline phones outside of the Jaxtr network.
Local Direct Inward Dialing (DID) Phone Numbers
A particularly novel service Jaxtr offered was the provisioning of local Direct Inward Dialing (DID) phone numbers in dozens of countries, reportedly 56 at one point. By contracting with wholesale DID service providers, Jaxtr gave its users a local phone number in a foreign country. When a person in that country called the Jaxtr DID number, the call would be routed through Jaxtr's VoIP system and connect with the international destination phone of the Jaxtr user. This product was explicitly designed to make long-distance calling a local affair for the person initiating the call, further lowering the cost barrier for international communication.
JaxtrSMS
Following its acquisition by Sabse Technologies, Jaxtr launched a new, high-profile product called JaxtrSMS. This was a cross-platform, open texting application developed to make global text messaging completely free. The application was designed to work on all major mobile platforms, including iPhone, Android, Blackberry, and J2ME, thereby offering a nearly universal free messaging service.
The product's core functionality allowed users to send unlimited free text messages to any other mobile phone anywhere in the world. A key competitive advantage was that the recipient did not need to have the JaxtrSMS application installed on their phone to receive the message; the message would simply pop into their standard SMS inbox. The service also allowed users to retain their original mobile number, unlike some closed messaging systems. The company planned to monetize JaxtrSMS through contextual advertising displayed within the application and by offering a suite of premium services, such as archiving and multimedia sharing, for a nominal fee.
Caf? Jaxtr (Social Voice Networking)
Jaxtr also incorporated a social networking component focused specifically on voice communication, known as Caf? Jaxtr. This service was intended to meld traditional social network features with the company's voice technology, reinforcing its identity as a social communications provider.
Technology and Revenue Model
Jaxtr's technology was a hybrid of telephony and Web technologies, built with Java components and MySQL database servers, running a protocol-independent calls engine. The system utilized open-source software like memcached, Asterisk, and the OpenSER SIP server. The revenue model was multifaceted, drawing income from various streams: advertising within its platform (especially with JaxtrSMS), paid international calling rates for non-network calls, and premium services (like the planned upgrades for JaxtrSMS and other features).
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