Songkick.com, Inc.

Core Business and Value Proposition

Songkick's core business is centered on leveraging music consumption data to provide personalized, localized, and timely concert alerts. It acts as the intermediary between artists announcing tours and fans who may otherwise miss the opportunity to buy tickets.

The company's platform is built on an extensive, continuously updated database of concert and festival information gathered from thousands of venues, promoters, and ticket vendors worldwide.

The value proposition is two-fold:

• For Fans (B2C): Convenience, customization, and ensuring they "never miss a show" by their favorite artists.
• For Artists/Managers (B2B): Centralized tour date management, global distribution of event data, and highly granular audience insights to inform tour planning and marketing efforts.

Products and Services for Music Fans

The fan-facing service is accessible via its primary website, Songkick.com, and dedicated mobile applications for iOS and Android. The key products and features are designed to create a personalized concert calendar:

1. Personalized Concert Tracking and Discovery

• Automatic Artist Tracking: Users can instantly populate their tracked artists list by connecting their accounts from popular music services and social platforms, including Spotify, Apple Music, Facebook, Deezer, and the local music library on their mobile device.
• Hyper-Localized Alerts: The service monitors the user's defined locations (usually their home city) and sends automatic email notifications and push notifications as soon as a tracked artist announces a show nearby.
• Comprehensive Listings: Songkick provides a calendar of all local concerts, regardless of whether the user tracks the performing artist, enabling discovery of new bands and local events.
• Concert Planning Tools: Users can mark themselves as "Tracking" or "I'm Going" to an event, adding the show to their personalized "Plans" section. The app integrates with popular digital calendars (e.g., Apple Calendar, Google Calendar) and provides pre-show reminders.

2. Ticket Facilitation and Comparison

• Ticket Aggregation: While Songkick is no longer a primary ticket vendor itself (following the sale of its ticketing assets), it continues to serve as a comprehensive ticket finder. For any given event, the platform aggregates links to all available ticket options and prices from various third-party vendors (Ticketmaster, AXS, etc.), allowing the fan to compare prices and purchase directly from the seller's website.
• Pre-Sale Reminders: Users receive alerts specifically tied to when tickets for a tracked event go on sale, maximizing their chance to secure tickets, especially for high-demand shows.

Products and Services for Artists and Industry Professionals

Songkick provides an essential suite of tools collectively known as Tourbox, which is the company's dedicated platform for artists, managers, labels, and booking agents. Tourbox turns the concert discovery engine into a powerful business tool.

1. Tour Date Management and Global Distribution

• Centralized Data Management: Tourbox allows artist teams to manage all their concert listings in one place. Users can add and edit event details, including venue, date, time, and ticket links. A Bulk Upload Tool is available for managing large tours efficiently.
• Ubiquitous Integration (Distribution): Tourbox automatically publishes the artist's tour dates across Songkick?s own network and its numerous third-party integration partners. This ensures a consistent and wide reach of the concert information on platforms such as Spotify, SoundCloud, Deezer, Bandcamp, YouTube, Pandora, and more.
• Website Widget: Artists can generate a code to embed a live, updating concert listings widget directly onto their official websites, ensuring their fans always see the most current tour dates.

2. Fan and Event Insights (Audience Insights)

• Geographical Fan Data: Tourbox provides detailed geographical data on an artist's Songkick followers (trackers), segmented by city. This information, including tracker growth per city and trending cities, is crucial for informed tour planning, helping agents select optimal routing and venues based on existing demand.
• Affinity Artists: The platform surfaces data on other artists the fan base is tracking and buying tickets to see, providing valuable insight into audience taste for marketing campaigns and potential support act selection.
• Event Performance Metrics: For each concert date, artist teams can view statistics such as the number of fans notified, event views, ticket clicks, and the click-through rate, allowing for a real-time assessment of fan engagement and promotional effectiveness.

3. Marketing and Engagement Tools

• Direct Fan Notification: Upon adding an event to Songkick via Tourbox, the system automatically triggers notifications to all tracked fans in the relevant geographical area.
• Campaigns: Artists can utilize the paid Campaigns tool within Tourbox to actively promote multiple events or new releases to their Songkick audience, going beyond standard notification alerts.
• Artist Updates: The platform allows teams to promote general artist news, such as new music releases, merchandise, or singles, directly to their Songkick fan base.

In summary, Songkick.com, Inc. operates as a highly specialized, two-sided market platform. It provides fans with the ultimate personalized tool for finding and planning attendance at live shows, while simultaneously offering the music industry a powerful, data-rich backend service for the management, marketing, and monetization of their tour dates globally.