Paythru Limited

Core Business Function

At its foundation, Paythru is a payment processing and marketing platform designed to facilitate m-commerce transactions. The company is PCI DSS Level 1 compliant, which is the highest level of security certification for organisations that handle cardholder data. Its platform is engineered to process a variety of digital and card-based payment methods, including:

• Card payments
• Bank Electronic Funds Transfer (EFT)
• Vouchers and Coupons
• Loyalty Points

The strategic pivot to mobility solutions leverages this core payment technology to address specific pain points in the transportation and financial services markets, particularly around electric vehicle infrastructure and urban parking management.

Products and Services: SaaS Mobility Solutions

The primary current offering from Paythru centers around its SaaS mobility solutions, which are designed to support the transition to clean, emissions-free transport for both fleet operators and private drivers. The technology aims to solve emerging needs for interoperability, multi-vendor solutions, and enhanced user experiences essential for mainstream EV uptake.

EV Charging and Payment Platform

Paythru???s proprietary cloud platform is the central component of its EV solutions. It works by moving the charge point payment into the cloud, effectively lifting the user experience away from the physical charging hardware. This cloud-based approach allows for several key benefits and services:

• Interoperability and Multi-Vendor Integration: The platform facilitates behind-the-scenes integration with multiple charge point operators, service providers, and back-office EV charging platforms. This aggregation simplifies the process for both the operators and the end-user.
• Unified Payment Endpoints: The payment processing layer can be accessed through virtually any payment endpoint, ensuring maximum flexibility for the driver. This includes:
  • Dedicated mobile applications
  • Websites
  • Physical payment terminals and point of sale (POS) systems
  • Connected cars
  • Payment links sent via text message by helpdesk teams.
• Optimised Transaction Experience: The solutions are tailored to resolve common charging pain-points, such as:
  • Locating and booking a compatible and operational charger.
  • Accessing accurate information on charger capability and tariffs.
  • Providing a quick and seamless payment process.
• Energy Tariff Optimisation: The platform supports dynamic pricing for energy usage, helping businesses and consumers make informed decisions and manage costs.

Combined Park and Charge Solution

A significant and innovative product is Paythru???s solution that combines parking and EV charging into a single, transparent transaction. This addresses a major frustration for drivers who often have to deal with separate payment systems for parking and charging, which are frequently operated by different companies in the same location.

• Single Transaction for Multiple Services: The technology allows users to see a single, aggregated tariff for both parking and charging and pay the appropriate total fee in one go.
• API Implementation: The solution can be easily implemented via APIs into existing payment apps, websites, or terminals used by car park or charge point operators.
• Operator Benefits: It provides car park owners and operators (public, private, or fleet) with a single platform to monitor activity, reduce operational complexity, and generate new revenue streams from their EV chargers.

Comprehensive Payment Services Suite

Beyond its specialized mobility focus, Paythru provides a full suite of general payment services to its clients:

• Acceptance Methods: A broad range of payment methods are supported, including online platforms, mobile applications, virtual terminals, text-to-pay, digital wallets (wallet payments), and QR codes.
• Contactless Solutions: The company offers standalone contactless payment devices and 'one to many' contactless setups, designed to conform to UK and EU regulations while mitigating costs and optimising transaction rates.
• Security and Fraud Management:
  • Optimised Tokenization: Card storage utilizes tokenization to ensure faster checkouts while minimizing the risk of fraud.
  • Fraud Monitoring: Incremental pre-authorisation and active fraud monitoring options are available to protect client revenue.
• Settlement and Reporting:
  • Streamlined Back-Office: A single back-office system is provided for simplified and streamlined settlement processes.
  • Split Settlement: The platform offers a split settlement capability to manage complex transaction and settlement procedures simply and flexibly for businesses dealing with multiple service providers.
• Compliance and Onboarding: Paythru maintains compliance with essential security and environmental standards, including PCI, ISO, and ESG (Environmental, Social, and Governance). They also tout a rapid customer onboarding process to allow businesses to start accepting payments quickly and efficiently.