CoreData is a global market research and consulting firm with an international footprint, including operations in the United Kingdom, where it maintains an office in London. Founded in Sydney in 2002, the company has grown to provide research-driven insights and strategic consulting, primarily focusing on the global financial services market. Its core expertise lies in transforming data into meaningful, actionable insights to support business growth and transformational change for its clients. CoreData focuses its research on understanding the challenges facing asset owners and asset influencers, with deep experience across fund management, financial planning, retirement solutions, investment platforms, product development, retail saving, banking, and mortgage brokering.
The CoreData Group operates through a model centered on four core capabilities that define its service offerings: Client Engagement, Client Intelligence, Market Intelligence, and Business Intelligence.
What CoreData Actually Does
CoreData acts as a research partner, leveraging a deep global network and its own sophisticated research capabilities to provide clients with a clear, evidence-based view of their market and customer base. It delivers both business-to-business (B2B) and business-to-consumer (B2C) research and consulting services. The company's work involves identifying emerging patterns, translating these into opportunities, and providing the frameworks necessary for businesses to grow.
The company's offerings are delivered through a group structure, specifically:
* CoreData Consulting: Leverages research and market insight to provide strategic solutions for complex client problems.
* CoreData Research: Offers both qualitative and quantitative research reports and analysis to satisfy pure research needs.
* CoreData Panel: Provides access to a consumer database for research purposes.
Products and Services
CoreData's comprehensive suite of products and services is structured around its four core capabilities:
1. Client Engagement
These services are designed to help businesses get closer to their customers by utilizing research findings for communication and strategy implementation.
White Papers and Thought Leadership: Creation of in-depth, evidence-based papers intended to start a dialogue within the client's target market.
Consulting: Assisting clients in turning research findings into actionable strategies to drive business growth.
Data Visualisation: Using infographics, animations, and other tools to present research findings in a clear, compelling manner, bringing the data to life.
Copywriting and Customer Content: Developing editorially targeted and well-designed articles and publications to effectively engage audiences.
2. Client Intelligence
Focused on giving customers a voice to help clients create an optimal customer experience.
Client Experience (CX): Quantifying customer satisfaction and engagement levels.
Customer Acquisition / Shadow Shopping: Conducting research to collect first-hand feedback on customer experiences with products or services, which helps drive business efficiency, profitability, and risk reduction.
Predictive Analytics: Using statistical techniques like predictive modelling to anticipate who a business should be communicating with, about what, and how, before a purchase decision is made elsewhere.
Decision Making Drivers: Employing behavioural science and choice modelling to reveal the factors that influence a customer's purchasing decisions.
Product or Concept Testing: Evaluating new products or services from the customer's perspective.
3. Market Intelligence
These services provide essential insights about a client's market and prospects to aid in strategic planning.
Market Segmentation: Assisting clients in achieving a better understanding of their target market through detailed division and profiling.
Performance Benchmarking: Highlighting a client's relative position and strength within the market against key competitors.
Market Indexations: Continuous tracking and aggregation of market performance to provide a holistic view of industry trends.
Market Analysis, Understanding & Sizing: Providing comprehensive analysis to determine the size and dynamics of a given market.
4. Business Intelligence
Aimed at delivering insights about the client and their competitive advantage within the industry.
Brand Tracking: Research to identify a brand's strength relative to competitors, covering key aspects like brand awareness (prompted and unprompted), brand equity, distinctiveness, utility, positioning, attributes, and emotional appeal.
Advertising Campaign Tracking: Testing the efficacy of advertising spend, providing an objective indication of campaign success through qualitative or quantitative methods.
Open-Source Intelligence (OSINT): Maximising the power and utility of a client's existing customer database.
Big Data and Business Analytics: Turning complex, abstract data into actionable business intelligence through the use of statistical techniques and data mining.
The combination of these four core areas provides CoreData's clients, who include financial advisors, institutional investors, retail investors, HNW and Ultra HNW investors, pension/DCIO plan providers, and endowments, with the necessary information to navigate changes and expand their businesses globally.
Please note: This information is generated by AI. For legal use, verify with company sources.
