Rhonda Software Ltd

The company operates as a close design partner of Ambarella, Inc., a prominent developer of system-on-chips (SoCs). Rhonda Software bases many of its complex camera solutions on various Ambarella SoC platforms, including the CV2, CV22, CV25, H2, and H22 series, demonstrating deep expertise in the architecture and image signal processing (ISP) pipeline of these components.

Products and Services Portfolio

Rhonda Softwareâ??s offerings are structured around both reusable hardware and software platforms, as well as extensive custom engineering services.

I. Products: Embedded Platforms and Software

• System on a Module (SoM) Platforms:
  • These are off-the-shelf, PCB-level camera modules that function as the solid basis for proofs of concept, prototypes, and production projects to shorten the time-to-market.
  • The SoMs are pre-configured with state-of-the-art Image Quality (IQ) tuning and a predefined feature set, and are available for various Ambarella CV-series chips, such as the CV2 SoM and CV72 SoM.
• Ambarella CV2 ECU:
  • A multi-channel Electronic Control Unit platform specifically for smart automotive solutions, featuring a single Ambarella CV2 SoC capable of running multiple Neural Networks (NNs) with up to six camera inputs.
• Rhonda Camera SDK:
  • A highly customizable, cross-platform middleware solution designed to significantly accelerate camera software development on Ambarella platforms. This software development kit is built on top of the low-level Ambarella system support package (SSP).
• Celesta Video Cloud Platform:
  • An in-house video cloud platform designed for secure video archiving, streaming, and analytics, which can also be integrated with a customerâ??s existing platforms.
• Evaluation Kits (EVKs):
  • Kits such as the GMSL2 Camera EVK are offered to provide a ready environment for rapid proof of concept and development of embedded vision projects.

II. Services: Custom Camera Development & Engineering

Rhonda Software offers specialized engineering services, providing expertise in various domains of the camera development lifecycle:

• Software Development:
  • This includes the development of the Camera Firmware (application and Board Support Package), as well as complex features such as 4K video recording with multiple sensors, synchronized video capture, and real-time on-camera 360-degree video stitching for dual-sensor cameras.
  • The services extend to Mobile Applications and Cloud Services integration.
• Image Quality (IQ) Tuning:
  • A critical service performed in a fully equipped IQ lab, where experts fine-tune the Ambarella SoC IQ Pipeline to achieve the best possible image. This process involves lens and image sensor selection, optical system design, and the configuration of the 3A (Auto White Balance, Auto Exposure, Auto Focus) algorithms, noise reduction, color fidelity, and distortion correction.
• Computer Vision and Edge AI:
  • The company is actively involved in R&D in computer vision and offers services for accelerating deep learning models on edge devices. This includes porting neural networks and executing DNN inference for applications like body tracking, pose estimation, and activity recognition directly on the camera hardware.
• Electrical Engineering and Hardware Design:
  • Rhonda provides custom hardware schematics, PCB layout design (including high-frequency HDI PCB layouts), hardware review, component selection, and Bill of Materials (BOM) cost optimization.
• Manufacturing Support:
  • Support for customers during camera mass production, which includes performing incoming and outgoing quality control through automated tools, per-unit image quality calibration, and assisting with vendor and factory selection.
• System Engineering:
  • Consultation services covering requirements elicitation, system architecture definition, and feasibility studies for new camera projects.