Backupify

Company Context and Evolution

Founded in 2008, Backupify established itself early on as a leader in addressing the data protection gaps inherent in popular cloud applications. While major SaaS providers, such as Microsoft and Google, have robust infrastructure to protect against service outages and hardware failures, their shared responsibility models often leave customers vulnerable to data loss caused by user error, malicious deletion, sync issues, and external threats like ransomware. Backupify's solutions are specifically designed to fill this crucial gap, enabling businesses to extend their data protection and accessibility best practices to their cloud environments.

The company was acquired by Datto in December 2014, becoming a key component of Datto???s Total Data Protection Platform, which focuses on business continuity, disaster recovery, and managed networking solutions. Subsequently, Datto itself was acquired by Kaseya, placing Backupify under a larger umbrella of IT and cloud management solutions, while it continues to operate and innovate as the specialized cloud-to-cloud backup entity. Its corporate office is located in Boston, Massachusetts, United States.

What Backupify Actually Does

Backupify???s primary function is to provide automated, secure, and reliable backup and rapid restore capabilities for the most widely used enterprise SaaS platforms. It is a defense mechanism against the most common causes of data loss in the cloud: * Accidental or Malicious Deletion: Restoring data lost when a user or administrator mistakenly deletes a file, email, or even an entire user account. * Ransomware and Other Threats: Providing a clean, uninfected recovery point for critical data that has been encrypted or corrupted by a cyberattack. * Synchronization Errors: Protecting against data corruption that can occur during file synchronization across multiple devices. * Policy Gaps: Offering configurable data retention policies that go beyond the default, often limited, retention and legal hold capabilities of the SaaS provider.

The platform operates by creating multiple daily backups of all protected data, storing them in a secure, separate cloud environment. This ensures that a business can perform granular, item-level recovery???meaning a single email, a specific file, or a contact???without having to restore an entire account or folder structure. The focus is on ease of use, providing IT administrators with a simple, centralized web dashboard for all backup, search, and restore operations.

Products and Services

Backupify's product portfolio is centered on providing comprehensive protection for the leading cloud collaboration and productivity suites, often referred to as SaaS Protection.

Key Products:

• Microsoft 365 Backup (formerly Office 365 Backup): This solution provides complete data protection for the entire Microsoft 365 environment.
  • Protected Services: Exchange Online (email, calendar, contacts), OneDrive for Business, SharePoint Online, and Microsoft Teams data.
• Google Workspace Backup (formerly G Suite Backup): This product safeguards all core components of Google???s enterprise productivity suite.
  • Protected Services: Gmail, Google Drive (including Shared Drives), Google Calendar, and Google Contacts.
• Microsoft Azure Backup: Specific offerings also extend to protecting data within the Microsoft Azure cloud environment.

Core Features and Services:

• Automated Backups: The system performs automated, incremental backups, typically three times per day, ensuring that data is consistently protected with minimal administrative effort.
• Unlimited Cloud Retention: Backupify offers flexible and often unlimited data retention options, allowing organizations to maintain long-term archives for compliance and legal discovery purposes, which is a key differentiator from the short-term retention features native to the SaaS platforms.
• Granular Item-Level Recovery: The ability to search for and restore a specific file, email, contact, or calendar entry in a few clicks, without affecting the rest of the user???s account.
• Ransomware Recovery: A core service is the ability to roll back the protected data to a pre-infection state, isolating the organization from the corrupted cloud version.
• Security and Compliance: Backupify adheres to strict security protocols, including encryption for data both in transit and at rest, and is often certified with compliance standards such as SOC 2 Type II, making it suitable for heavily regulated industries.
• Admin Dashboard: A single, centralized interface for IT administrators to manage all backup users, monitor job statuses, perform restores, and manage compliance holds across all protected SaaS applications.

By focusing purely on cloud-to-cloud SaaS data protection, Backupify remains a critical tool for organizations that have embraced the cloud, offering a necessary layer of control and resilience beyond the basic offerings of the cloud service providers.