Direct Information Pvt. Ltd. is a primary corporate entity operating under the umbrella of the Directi Group, a prominent conglomerate of technology and web-product companies. Headquartered in Mumbai, India, with additional offices in the UAE and the United States, Directi is founded by brothers Bhavin Turakhia and Divyank Turakhia.
The company functions less like a traditional monolithic corporation and more like a serial innovation hub or incubator. It develops innovative mass-market web products, scales them into independent businesses, and often exits them through high-profile acquisitions. Directi is renowned in the global tech industry for its contributions to internet infrastructure, contextual advertising, enterprise communication, and financial technology.
Business Model and Structure
Directi operates on a unique model where multiple business units run independently with their own management teams and profit-and-loss (P&L) responsibilities, while sharing a common brand culture, infrastructure, and leadership vision. The group builds proprietary software and cloud-based platforms that serve millions of global customers.
Current Portfolio and Key Business Units
Currently, the group?s primary focus lies in the following autonomous business units:
1. Zeta (FinTech and Banking)
Zeta is a banking technology company co-founded by Bhavin Turakhia. It provides a full-stack, cloud-native neo-banking platform for issuing credit, debit, and prepaid products.
* Products:
* Tachyon: A modern credit and debit processing stack that enables banks to launch new fintech products rapidly.
* Fusion: An API-based banking-as-a-service (BaaS) platform.
* Zeta Spotlight: A digitized employee benefits solution that manages tax benefits, meal vouchers, and reimbursements through a single digital interface, replacing physical paper trails.
* Clientele: Zeta partners with major financial institutions (like HDFC Bank, Sodexo) to power their digital banking infrastructure.
2. Flock (Enterprise Collaboration)
Flock is a real-time communication and collaboration platform designed for enterprises, positioning itself as a faster and more efficient alternative to competitors like Slack or Microsoft Teams.
* Core Features:
* Messaging: Organized channels for project-specific communication.
* Productivity Tools: Built-in shared to-dos, polls, rich note-sharing, and reminders.
* Platform: FlockOS allows developers to build custom apps and integrations directly within the chat interface.
* Focus: The platform emphasizes speed and a clutter-free interface to enhance team efficiency.
3. Radix (Domain Registry)
Radix is one of the world's largest registries for new top-level domains (nTLDs). Following the expansion of the internet namespace by ICANN, Radix invested heavily to acquire and operate generic domain extensions.
* Extensions Managed: Radix owns and operates rights to popular domain endings including .tech, .online, .store, .site, .space, .press, .host, .website, and .fun.
* Services: They provide the backend infrastructure for these domains and market them globally to registrars (like GoDaddy or Namecheap) and end-users.
4. Ringo (Telecommunications)
Ringo is a calling app that attempts to solve the issue of high international calling rates and poor quality associated with VOIP.
* Technology: Unlike standard calling apps that use the internet (which can suffer from data drops), Ringo converts international calls into local calls using the traditional telephone network (PSTN), ensuring high voice quality without requiring an active internet connection during the call.
Legacy and Exited Ventures
Directi has a significant track record of building successful companies and selling them to global majors. These exits demonstrate the company's capability in the web infrastructure and ad-tech space.
Media.net: A contextual advertising network founded by Divyank Turakhia. It grew to become one of the largest ad-tech companies worldwide, second only to Google AdSense in the contextual space. It was sold to a Chinese consortium for approximately $900 million in 2016.
Web Presence Business (The Endurance Sale): In 2014, Directi sold four of its major business units to the Endurance International Group (EIG) for approximately $160 million. These businesses included:
ResellerClub: A platform empowering web designers and hosts to resell domains and hosting.
LogicBoxes: An automation platform for domain registries and registrars.
BigRock: A leading ICANN-accredited registrar and hosting provider in India.
WebHosting.info: A statistics and data portal for the web hosting industry.
Initiatives and Culture
Directi is well-regarded in the Indian technology ecosystem for its rigorous hiring standards and "geek" culture.
* CodeChef: Directi launched CodeChef, a non-profit educational initiative and competitive programming community, to help Indian programmers improve their skills. (Note: CodeChef was later transferred to Unacademy in 2020).
* Infrastructure: The company operates out of Directiplex, a specialized company-owned campus in Mumbai designed to foster creativity with amenities like gaming rooms, sleeping pods, and an open office layout.
Summary of Operations
| Business Unit | Industry | Primary Offering |
| :--- | :--- | :--- |
| Zeta | FinTech | Modern Banking Stack & Employee Benefits |
| Flock | SaaS / Collaboration | Enterprise Messaging & Productivity Suite |
| Radix | Internet / Domains | Registry for nTLDs (.tech, .store, etc.) |
| Ringo | Telecom | Low-cost International Calling |
Please note: This information is generated by AI. For legal use, verify with company sources.
