Green Agrevolution Pvt. Ltd., widely known by its flagship brand DeHaat, is one of India's leading agritech startups. Founded in 2012 by Shashank Kumar and Shyam Sundar Singh, the company is headquartered in Patna, Bihar, and Gurugram, Haryana. The company was established with the mission of transforming the agricultural value chain in India by directly connecting smallholder farmers with technology-driven, end-to-end agricultural services and solutions.
DeHaat operates as a full-stack agritech platform that addresses the fragmented nature of Indian agriculture. By leveraging technology, data analytics, and an extensive network of micro-entrepreneurs, the company provides farmers with access to quality agricultural inputs, advisory services, financing, and market linkages—all in one integrated ecosystem. The company has grown to serve millions of farmers across multiple states in India, becoming one of the most recognized names in the country's agritech sector.
Mission and Vision
The core mission of Green Agrevolution is to empower smallholder farmers by giving them access to the same resources, knowledge, and market opportunities that have traditionally been available only to large-scale agricultural operations. The company aims to increase farmer incomes, improve agricultural productivity, and create a more efficient and transparent farm-to-market supply chain in India.
Business Model
DeHaat operates an asset-light, technology-enabled model built around a network of local entrepreneurs called "DeHaat Centers." These centers act as the last-mile connection points between the company and the farmers in rural communities. Through this hub-and-spoke model, the company reaches deep into rural India where conventional agricultural service providers often struggle to operate efficiently.
The platform integrates multiple services into a single ecosystem, allowing farmers to manage their entire crop cycle—from sowing to harvest to sale—through one trusted partner.
Products and Services
Agricultural Inputs
DeHaat provides farmers with access to a wide range of quality agricultural inputs at their doorstep. These include:
- Certified seeds for various crops
- Fertilizers and soil nutrients
- Crop protection products such as pesticides, herbicides, and fungicides
- Agro-chemicals and plant growth promoters
- Farming tools and equipment
By sourcing these inputs directly and offering them through its network, the company ensures product authenticity and competitive pricing for farmers who otherwise face counterfeit products and inflated prices.
Advisory Services
A key differentiator of DeHaat is its personalized agronomy and advisory support. The company uses artificial intelligence, data science, and agronomic expertise to deliver crop-specific guidance. Services include:
- Customized crop advisory based on soil, weather, and crop conditions
- Pest and disease management recommendations
- Weather forecasts and alerts
- Best practices for sowing, irrigation, and harvesting
- Multilingual support through call centers and digital channels
This advisory is delivered through the DeHaat mobile application, call centers, and on-ground field staff, enabling farmers to make informed decisions that improve yield and quality.
Market Linkage and Output Sales
DeHaat helps farmers sell their produce at fair and transparent prices by connecting them directly to institutional buyers, food processors, and bulk purchasers. This eliminates multiple layers of intermediaries who traditionally erode farmer profits. The company facilitates:
- Aggregation of farm produce
- Quality assessment and grading
- Direct connections to buyers and markets
- Better price realization for farmers
- Logistics and supply chain support for harvested goods
Financial Services and Credit
Recognizing that access to finance is a major barrier for smallholder farmers, DeHaat partners with financial institutions to facilitate credit and financing options. This includes assistance in accessing loans for purchasing inputs and managing farm operations, helping farmers invest in their crops without the burden of exploitative informal lending.
Technology Platform
At the heart of DeHaat's operations is its proprietary technology platform. The DeHaat mobile application and digital tools enable farmers and partner centers to access the full suite of services. The platform uses data analytics, machine learning, and AI to deliver actionable insights, manage transactions, and optimize the agricultural supply chain. This technology-first approach allows the company to scale efficiently while maintaining personalized service.
DeHaat Center Network
The DeHaat Center model is central to the company's reach and impact. These centers are operated by local micro-entrepreneurs who serve as trusted points of contact for farmers in their communities. Each center provides farmers with access to inputs, advisory, and market linkage services. This network not only enables last-mile delivery but also creates entrepreneurial and employment opportunities in rural areas, contributing to the broader rural economy.
Geographic Presence
DeHaat has expanded its operations across several Indian states, including Bihar, Uttar Pradesh, Jharkhand, Odisha, West Bengal, Madhya Pradesh, and others. The company continues to grow its footprint, extending its services to new regions and reaching an increasing number of farmers across the country.
Funding and Growth
Green Agrevolution has attracted significant investment from prominent venture capital firms and investors who recognize the potential of its model to transform Indian agriculture. The company has raised multiple rounds of funding to fuel its expansion, technology development, and service enhancement. This financial backing has supported DeHaat's rapid growth into one of India's most prominent agritech enterprises.
Impact
DeHaat's integrated approach has had a meaningful impact on the lives of smallholder farmers across India. By improving access to quality inputs, expert advisory, fair markets, and financial resources, the company helps farmers increase their productivity and income. Its model addresses long-standing inefficiencies in Indian agriculture and contributes to building a more sustainable and equitable agricultural ecosystem.
Conclusion
Green Agrevolution Pvt. Ltd. (DeHaat) represents a transformative force in Indian agriculture. By combining technology, a strong rural network, and a comprehensive suite of services, the company offers smallholder farmers an end-to-end solution that spans the entire agricultural value chain. Through its commitment to empowering farmers and modernizing the agricultural sector, DeHaat has established itself as a pioneer in the agritech space and continues to drive positive change across rural India.
