JETOUR is an automotive brand that operates under the Chery Holding
Group, one of China's largest and most established automobile
manufacturers. Launched in 2018, JETOUR has positioned itself as a
specialist in SUVs and travel-oriented vehicles, with a brand
philosophy centered around the concept of "Travel+" — designed for
consumers who value outdoor exploration, family journeys, and
adventure-focused mobility. The brand has grown rapidly both within
the Chinese domestic market and across international markets, becoming
a notable player in the global SUV segment.
Kaifeng Jetour Automobile Sales Co. Ltd represents one of the sales
and distribution entities associated with the JETOUR brand,
operating within the framework of Chery's broader automotive
manufacturing and retail network. The company is engaged in the
sales, distribution, and marketing of JETOUR-branded vehicles.
Brand Philosophy and Market Positioning
JETOUR distinguishes itself through its focus on the intersection of
automobiles and lifestyle travel. Rather than positioning its
vehicles purely as transportation tools, the brand markets them as
companions for exploration and family-oriented adventure. This
"Travel+" ecosystem approach emphasizes:
- Spacious, family-friendly interiors
- Off-road and all-terrain capability in select models
- Value-oriented pricing relative to feature content
- Integration of modern connectivity and smart technologies
The brand targets both urban families and outdoor enthusiasts,
offering products that bridge everyday practicality with recreational
versatility.
Products
JETOUR's product portfolio is built primarily around sport utility
vehicles, spanning compact, mid-size, and full-size segments. Key
product lines include:
Dashing Series
A stylish, sporty crossover SUV aimed at younger buyers, featuring
modern exterior design, turbocharged engine options, and a
technology-rich cabin. The Dashing is often positioned as a
fashion-forward urban SUV with dynamic styling cues.
X70 Series
One of JETOUR's foundational models, the X70 is a mid-size SUV
offering generous interior space with available seven-seat
configurations. It is designed to appeal to families seeking value
and practicality, and it has been a strong seller in both domestic
and export markets.
X90 Series
A larger SUV in the JETOUR lineup, the X90 provides increased passenger
and cargo capacity, catering to buyers who need three-row seating and
enhanced comfort for longer journeys.
T-Series (T1 / T2)
The T-Series represents JETOUR's foray into rugged, off-road-oriented
SUVs. These models feature boxy, adventure-inspired styling, enhanced
ground clearance, and capabilities aimed at outdoor and off-road
enthusiasts. The T2, in particular, has been promoted as a serious
off-road vehicle with an emphasis on all-terrain performance.
New Energy and Hybrid Offerings
In line with broader industry trends and Chery Group's investments in
electrification, JETOUR has expanded into hybrid and new energy
vehicle technologies, offering powertrains designed to improve
efficiency and reduce emissions while maintaining the brand's travel
and adventure focus.
Services
As a sales and distribution entity, the company's core services
revolve around bringing JETOUR vehicles to customers and supporting
ownership. These typically include:
Vehicle Sales and Distribution
Facilitating the retail and wholesale distribution of JETOUR SUVs
through dealership networks, showrooms, and authorized sales channels.
After-Sales Support
Providing maintenance, servicing, spare parts supply, and warranty
support to vehicle owners, ensuring continuity of the ownership
experience.
Customer and Fleet Solutions
Offering purchase assistance, financing coordination, and support for
both individual retail buyers and potential fleet or commercial
customers.
Export and International Distribution
As part of JETOUR's global expansion strategy, the brand has entered
numerous international markets across the Middle East, Latin America,
Southeast Asia, Africa, and other regions. Distribution entities
support this growth by managing localized sales operations and
market-specific product offerings.
Position Within the Chery Ecosystem
JETOUR benefits significantly from its relationship with Chery Holding
Group. This affiliation provides access to established engineering
platforms, powertrain technologies, manufacturing infrastructure, and
a global export and logistics network. Chery is consistently among
China's leading automobile exporters, and JETOUR leverages this
strength to accelerate its own international footprint.
The shared resources allow JETOUR to offer competitively priced
vehicles backed by proven mechanical components while still
maintaining a distinct brand identity focused on travel and
lifestyle.
Market Presence and Growth
Since its launch, JETOUR has achieved rapid sales growth, reaching
significant cumulative vehicle sales milestones in a relatively short
period. The brand's momentum has been driven by its clear market
positioning, competitive value proposition, and an expanding product
range that addresses multiple consumer segments. Its aggressive
international expansion has made it an increasingly visible name in the
global SUV marketplace.
Summary
JETOUR, operating within the Chery Holding Group framework, is an
automotive brand specializing in SUVs and travel-oriented vehicles
built around a distinctive "Travel+" lifestyle concept. Sales and
distribution entities associated with the brand, such as Kaifeng
Jetour Automobile Sales Co. Ltd, focus on delivering these vehicles to
customers, supporting ownership through after-sales services, and
contributing to the brand's rapid domestic and international growth.
With a product lineup spanning family SUVs, sporty crossovers, and
rugged off-road models — alongside a growing commitment to new energy
technologies — JETOUR continues to strengthen its position in both
the Chinese and global automotive markets.
