DeepIntent

Products and Services

DeepIntent's technology is built on a "privacy-by-design" principle, ensuring that all data is handled in a HIPAA-compliant and anonymized manner. The platform offers a suite of integrated products and services that manage the entire healthcare advertising lifecycle.

The DeepIntent Healthcare Advertising Platform

The company's primary offering is a centralized platform that unifies all aspects of a healthcare marketing campaign. It serves as a single destination where marketers can: * Plan: Create highly qualified patient and HCP audience segments using the industry's most comprehensive health datasets. The platform includes tools like Patient Planner, which unifies medical and pharmacy claims to create custom audiences, and HCP Planner, which leverages trusted data from partners like IQVIA to target specific healthcare providers. * Activate: Deploy campaigns across all digital channels and devices, including programmatic display, online video, and Connected TV (CTV). The platform provides access to a curated Healthcare Marketplace that features premium, brand-safe inventory, and it also facilitates direct deals with leading healthcare publishers. * Measure and Optimize: A key differentiator is the ability to measure campaign performance against real-world clinical outcomes. The platform's machine learning algorithms work to automatically optimize campaigns in real time.

Patented Technologies and Solutions

DeepIntent has developed and patented several key technologies that drive its success and differentiate it from general-purpose advertising platforms.

• DeepIntent Outcomes?: This award-winning, patented solution is designed to measure and optimize campaigns based on real-world script performance and audience quality. It goes beyond traditional metrics like clicks and impressions to provide marketers with a clear understanding of a campaign's true impact on patient behavior and prescriptions. A case study highlights its ability to generate 35% higher total script lift by coordinating HCP and patient media.
• DeepIntent Copilot: This AI-powered tool is a new innovation embedded within the platform. It acts as a "sidekick" for marketers, providing intelligent insights and recommendations during campaign planning and activation. It helps users navigate the complex landscape of healthcare data and programmatic advertising to make more informed decisions, maximizing media investments and driving performance.
• Patient Modeled Audiences: The company's patented technology allows marketers to create and reach clinically precise patient audiences in a privacy-safe manner. This is achieved by combining artificial intelligence and emerging privacy technologies, ensuring that personalized messaging can be delivered without compromising patient identity.

Omnichannel and Connected TV (CTV) Expertise

DeepIntent specializes in omnichannel campaigns that reach patients and HCPs across various devices. The platform offers a dedicated CTV marketplace built specifically for healthcare advertisers. By integrating with data from sources like LG TV viewership, DeepIntent enables marketers to achieve high on-target reach and audience quality, often outperforming traditional linear TV campaigns, as demonstrated in their case studies. The company is also addressing the "cookieless future" with a proprietary identity solution that connects healthcare datasets to anonymized clinical, behavioral, CRM, and first-party publisher data in real time, ensuring continued addressability.