Redbrick (legally known as Redbrick Technologies Inc.) is a prominent Canadian technology company and venture holding firm headquartered in Victoria, British Columbia. Founded in 2011 by CEO Tobyn Sowden, the company has evolved from a small software startup into a multi-national parent organization that specializes in building, acquiring, and scaling software-as-a-service (SaaS) platforms. Redbrick is a Certified B Corporation, a status that reflects its commitment to balancing profit with social and environmental responsibility.
As of 2025, Redbrick oversees a diverse ecosystem of digital companies that collectively reach nearly one billion people every month. The organization operates on a "shared services" model, providing its portfolio companies with elite executive oversight and centralized resources in finance, people and culture, and results-driven marketing.
Core Operations: The Build, Acquire, and Scale Strategy
Redbrick's business model is designed to remove the operational hurdles that typically stall the growth of independent software companies. The entity functions as an incubator and an accelerator, categorized by three primary strategic actions:
Build: Redbrick conceives and launches original technology solutions from the ground up, such as its proprietary browser, Shift, and its content discovery solution, Duplex.
Acquire: The company actively seeks out established software brands that have strong product-market fit but require additional capital or strategic marketing expertise to reach their next phase of growth.
Scale: Once a company is within the Redbrick ecosystem, it is "super-charged" by the parent organization's blueprint for growth, which includes advanced digital marketing strategies and shared operational talent.
The Portfolio: Products and Services
Redbrick's portfolio consists of highly specialized digital tools designed for entrepreneurs, marketing teams, and creative professionals.
1. Leadpages
Acquired in 2020, Leadpages is an industry-leading landing page builder and lead generation platform. It enables small businesses to create high-converting websites, pop-ups, and alert bars without needing a developer.
* Conversion Optimization: The platform features A/B testing and real-time analytics to maximize the effectiveness of marketing campaigns.
* Integrations: Leadpages connects seamlessly with hundreds of marketing tools, including CRM systems and email service providers.
2. Shift
Shift is a productivity-focused desktop workstation and browser developed by Redbrick. It is designed to solve "tab overload" by aggregating multiple email accounts, calendar apps, and web-based tools into a single, organized interface.
* Unified Search: Users can search across all their integrated apps (e.g., Gmail, Slack, Drive) from one central bar.
* Workspace Management: Allows for the creation of distinct workspaces for different projects or clients, each with its own set of tabs and extensions.
3. Animoto
Acquired in 2023, Animoto is a cloud-based video creation platform. It utilizes "Cinematic AI" to help users turn photos, screen recordings, and short clips into professional-grade branded videos in minutes.
* Drag-and-Drop Editing: Features a user-friendly interface that eliminates the need for complex video editing software.
* Stock Library: Provides access to a vast library of licensed music and Getty Images stock assets.
4. Stagetimer
Stagetimer is a remote-controlled countdown timer and rundown tool used for live events, broadcasts, and corporate presentations.
* Cloud Coordination: Allows production teams to share timers with presenters via a simple link, ensuring events stay on schedule across different locations.
5. Paved and Delivra
Paved: Acquired in 2025, this is a programmatic newsletter advertising marketplace that helps publishers monetize their email lists and helps brands find targeted newsletter audiences.
Delivra: An advanced email marketing and automation platform designed to help digital entrepreneurs nurture leads through sophisticated drip campaigns.
The Redbrick Advantage: Shared Services
The "secret sauce" of Redbrick's success is its Shared Services team. Instead of each portfolio company hiring its own independent back-office departments, Redbrick provides a centralized agency-style support system:
Finance & Legal: Handling high-level accounting, M&A due diligence, and global tax compliance.
People & Culture: Managing talent acquisition, employee benefits (such as 100% premium coverage and RSP matching), and professional development.
Growth Marketing: Providing specialized expertise in SEO, paid media, and data analytics to drive user acquisition for all brands.
Entity Summary Table
| Category | Details |
| :--- | :--- |
| Legal Name | Redbrick Technologies Inc. |
| Headquarters | 1012 Douglas St, Victoria, BC, V8W 2C3, Canada |
| CEO & Founder | Tobyn Sowden |
| Primary Industry | Software Development and SaaS Portfolio Management |
| Certifications | Certified B Corp (2024) |
| Key Products | Leadpages, Shift, Animoto, Stagetimer, Paved, Delivra |
| Company Size | ~200+ Employees |
| Annual Revenue | Exceeded $100M Milestone in 2023 |
| Website | https://www.rdbrck.com/ |
Please note: This information is generated by AI. For legal use, verify with company sources.
