B2i Digital, Inc. is a specialized financial technology and digital marketing advisory firm based in New York City. Founded in 2021 by David Shapiro?a veteran investment banker and former Chief Marketing Officer at Maxim Group?the company serves as a "Capital Markets Matchmaker." It bridges the gap between public and late-stage private companies and the global investment community through highly targeted, digital-first communication strategies.
Core Mission and "B2i" Philosophy
The company operates under the trademarked mantra "From Marketing to Meetings." B2i Digital defines its niche as "Business-to-Investor" (B2i) marketing. While traditional B2B and B2C marketing focus on product sales, B2i marketing is designed to communicate a company?s fundamental value proposition, regulatory-compliant financials, and strategic vision to:
* High Net Worth (HNW) Retail Investors
* Institutional Investors and Asset Managers
* Equity Research Analysts
* Family Offices and Registered Investment Advisors (RIAs)
The objective is to leverage digital distribution to move past simple "brand awareness" and facilitate direct, meaningful dialogue that results in one-on-one investor meetings.
Products and Core Service Programs
B2i Digital organizes its offerings into three primary "Featured" programs, supported by a proprietary distribution network of over 1.5 million active market participants.
1. Featured Company Program
This is the flagship service for issuers (public and pre-IPO companies). B2i Digital creates a comprehensive, digital "investor hub" for each client.
* In-Depth Company Profiles: Creating centralized digital assets that include CEO interviews, management bios, business models, and market potential analysis.
* Multi-Channel Distribution: Deploying paid and organic campaigns across 11 major social platforms (including LinkedIn, X, Stocktwits, and Instagram) to ensure the company's story reaches investors where they actually consume data.
* Fact-Based Content Creation: Producing and amplifying regulatory-compliant content such as "Deck Refreshes," earnings highlights, and news alerts.
2. Featured Conference Program
B2i Digital acts as the official marketing partner for major industry events, including the OTC Markets Group?s Virtual Investor Conferences (VIC) and the Annual ROTH Conference.
* Pre-Event Visibility: Driving registration and awareness for presenting companies.
* Hybrid Engagement: Connecting the online digital audience with offline in-person events.
* Post-Conference Follow-Up: Sustaining investor engagement through targeted digital "re-marketing" to those who viewed or interacted with a company's presentation.
3. Featured Expert Program
This program provides a platform for vetted capital markets advisors. B2i Digital partners with industry specialists?including legal counsel, regulatory experts, and financial technology providers?to offer a complete ecosystem for growth-stage companies. These experts provide:
* Corporate Strategy and Governance
* Financial Printing and SEC Filing Services
* Investor Relations (IR) Website Solutions
Technical Services and Marketing Suite
Beyond its advisory role, B2i Digital provides the tactical execution required for modern investor relations:
Investor-Centric Design: Branding and logo design specifically tailored to foster trust and credibility within the financial community.
Digital Infrastructure: Implementation and maintenance of CRM systems (like HubSpot) to track investor engagement and lead conversion.
Social Media Management: Maintaining a 24/7 online presence for issuers to drive interaction and market awareness.
Website & Landing Page Optimization: Designing high-conversion pages for crowdfunding campaigns or specific corporate milestones.
Market Position and Reach
B2i Digital distinguishes itself from traditional Investor Relations (IR) firms by prioritizing digital distribution at scale. By managing millions of dollars in investor-targeted ad spend and utilizing a proprietary "Rolodex" of verified active investors, the firm enables micro-cap and small-cap companies to achieve the level of visibility typically reserved for much larger entities.
The firm is headquartered in New York, NY, and continues to expand its footprint as the official marketing partner for several of the most influential growth-stock conferences in the United States.
Please note: This information is generated by AI. For legal use, verify with company sources.