Refresh Software Corporation (operating primarily as Refresh) is an American human resources technology and wellness-logistics company headquartered in New York, NY, with a significant corporate office in East Hampton. Founded in 2017 by Mark Brycman, the company has evolved from a wellness-focused startup into a comprehensive employee experience (EX) and engagement platform. Refresh is designed to solve the "app sprawl" and fragmentation issues faced by modern HR departments by unifying benefits, resources, and communication into a single, white-labeled mobile "SuperApp."
Core Business Philosophy
The company?s mission is centered on the concept of "uncomplicated service." Refresh operates on the belief that complexity is the primary barrier to employee wellness and benefit utilization. By integrating disparate data flows and tools?from insurance processing to nutrition tracking?into a centralized, intuitive interface, Refresh aims to increase ROI for employers while significantly reducing the manual administrative effort for HR teams.
Primary Products and Technology
1. The Refresh Wellness Platform (RWP)
The flagship product is a modular, research-based digital platform available on iOS, Android, and web systems.
* Dynamic Customization: The platform is not a "one-size-fits-all" tool; it allows employers to tailor the experience based on specific employee segments (e.g., full-time, part-time, seasonal, or union members).
* White-Label Integration: The "SuperApp" is fully brandable, allowing organizations to deliver a unified experience that represents their own corporate culture rather than a third-party vendor.
* Emotional Intelligence Layer: The platform features anonymous mood tracking and mental health reporting, providing leadership with a high-level view of the organization?s emotional state without compromising individual privacy.
2. Employee Recognition and Engagement Suite
Refresh provides a robust set of tools aimed at bridging the "recognition gap" between peers and management:
* Peer-to-Peer Recognition: A social feed that allows employees to nominate colleagues for rewards based on core company values.
* Gamification: Leaderboards and challenges that incentivize healthy habits, professional development, and community involvement.
* Digital eCards: Streamlined tools for managers to send personal, purpose-driven notes of appreciation.
3. Benefits and Insurance Administration
The platform simplifies the "discovery" of company-provided perks and requirements:
* Health & Insurance Hub: Integration with insurance providers to allow employees to check coverage, submit reimbursements, and manage online benefits enrollment.
* On-Site Logistics: For organizations with physical locations, Refresh facilitates the scheduling and management of on-site wellness providers, such as mobile health clinics or nutritionists.
Key Services and Solutions
Managed Application and Data Services
For enterprise clients, Refresh offers specialized IT services to ensure the stability of the digital ecosystem:
* Cloud Hosting: Hosting applications and databases at high-performance data centers to ensure 24/7 availability.
* Connectivity and Security: Automated software updates, threat monitoring, and hardware optimization to minimize service disruptions.
HR Communication and Onboarding
- Multi-Channel Delivery: Unifying communication through scrolling news feeds, push notifications, text messages, and email.
- Orientation Workflow Management: A dedicated module for onboarding new hires, providing them with a structured digital handbook and immediate access to necessary resources.
- Pulse Surveys and Polls: Automated data collection tools that allow HR to gather real-time feedback on company policies or employee sentiment.
Market Reach and Impact
Refresh serves a diverse clientele of over 100 organizations, including major entities such as Reddit, the New York Transit Authority, Silverstein Properties, and Johns Hopkins University. By consolidating single-purpose apps, the company claims to reduce HR workflow time by up to 90% and save organizations up to 80% in licensing costs associated with redundant software.
Strategic Partnerships
The Refresh platform is engineered for high interoperability, supporting over 250 integrations with major enterprise tools, including:
* Collaboration: Microsoft Teams, Slack, and Zoom.
* Infrastructure: Microsoft Azure, Okta, and Salesforce.
* Productivity: Gmail, SAP Concur, and Microsoft Outlook.
Refresh continues to operate as a venture-backed private company, receiving investment from groups such as SHRM Labs, SoGal Ventures, and Singularity Capital.
